Nordic Naturals (Watsonville, CA) announced it will be participating in the 40th Annual California Coastal Cleanup On Sept. 21. The event is led by the California Coastal Commission (San Francisco, CA).

Nordic Naturals is excited to “ride the wave” of this important endeavor by leading a beach cleanup event in Santa Cruz, CA as part of the statewide initiative. The company has a long-standing commitment to the environment and sustainability.

“California Coastal Cleanup aligns perfectly with Nordic’s commitment to our values of environmental stewardship and sustainable practices,” said Amy Mirialakis, director of sales at Nordic Naturals. “In an effort to get more hands on with our mission, we are uniting our team and key retailer partners to take part in this important beach cleanup initiative.”

The California Coastal Cleanup is an annual event that aims to protect California’s coast and ocean for present and future generations. According to the commission, volunteers pick up trash from California’s coasts and inland waterways while recording the types of trash they find. The data helps policymakers make informed decisions about reducing plastic production and pollution. To date, the event has successful removed millions of pounds of plastic debris from the ocean and shoreline.

Nordic Naturals also launched a campaign where they will dedicate a portion of every product purchase in June to support its brown pelican sponsorship for the upcoming cleanup event.

“It’s crucial for our team, and retailers, to understand the purpose behind our corporate social responsibility efforts,” Mirialakis said. “The California Coastal Cleanup is a wonderful team-building project that supports our goal of preserving the health of our oceans.”

Anyone is welcome to join Nordic Naturals at the event. For more information, visit www.nordic.com or www.coastal.ca.gov.