caffeine
[Extra! Extra!] A Scientifically Backed Pre-Workout
NOW Sports (Bloomingdale, IL) often used branded, researched ingredients and posts links to the research on its website. “For example, our Pre-Workout Advanced Energy powder, with betaine, creatine, beta-alanine, carnitine, arginine and caffeine helps you stay focused and energized so you can train harder and longer,*” said Bryan Morin, sports brand manager at NOW. Muscle ...
Products for Healthy Body Composition and Weight Loss
The panel: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Christel Lemaire, Marketing Manager, Microphyt, Baillargues, France, https://microphyt.eu Neil E. Levin, CCN, DANLA, Senior Nutrition Education Manager, NOW, Bloomingdale, IL, www.nowfoods.com Jamie Luu, RDN, LDN, Nutrition and Strategy Manager, Almased USA, Inc., Wellington, FL, www.almased.com Tim Prince, CEO, OmneDiem, Ann Arbor, MI, https://omnediem.com ...
Customizing Energy Enhancement
The energy category has branched out but can be confusing. Here’s how to pair the right product with each customer. Face it, nobody likes to feel drained and unable to muster up enough power to move beyond a snail’s pace. But embracing the day with ASAP vigor is the reason why the energy enhancement category ...
Polyphenols
What Are Polyphenols? You would have to be living under a health rock to miss the notion that fruits and vegetables are advantageous for your health, but have you ever stopped to think about why? Sure, we know that they provide vitamins and minerals, they are not processed, and they are a great source of ...
Increasing One’s Get Up and Go With Energy-building Products
Healthier ways to promote energy abound in today’s natural health marketplace. Coffee is a popular source of energy for most Americans. It’s estimated that nearly three-quarters of Americans have coffee and most consume it daily, according to an article by YouGovAmerica. In fact, some estimates say that typical caffeine consumption for most in the U.S. ...
GNC Partners with Military-Developed Performance Beverage, Echelon
GNC has announced that it has partnered with Echelon, a new military-developed performance beverage from the team behind _USA (Bravo Sierra), for an exclusive nationwide launch. Echelon is now available online at GNC.com and at all GNC stores nationwide. Co-founded by Justin Guilbert, co-founder of coconut water company Harmless Harvest, and Benjamin Bernet, former L’Oréal executive, Echelon was developed ...
It’s Easier to be Green!
Energy-providing green foods are seeing a renaissance. Here’s why this category in your store may benefit from a revival. A popular TV series, “Nip/Tuck,” saw its key character Dr. Christian Troy regularly cutting fresh wheat grass for juicing. It seemed somewhat odd at the time, as the series ran from 2003-2010. But a lot has ...
Gold and Diamonds, or Energy?
Let me start by saying I like the sparkly stuff as much as the next person. But I would trade every piece of jewelry I own in a heartbeat for limitless energy. Imagine getting up in the morning with energy and optimism and the physical endurance to do anything you want to do. Head for ...
Ready, Set, Go Natural!
The natural energy category is utilizing unexpected ingredients in unique ways. Energy … today’s on-the-go, average Joe wants it, needs more of it, and often craves a “quick fix” to get it. And normally, just a few steps away, consumers can buy a large Red Bull or a similar stimulant drink to give themselves that ...
The First Herbal Extract? Prehistoric Tea
Popular medicinal teas for modern health.Tea, Camellia sinenesis, is the most popular beverage in the world (excluding water), and most likely, some form of tea was the world’s first herbal extract.1 Soaking dried camellia plants in hot water releases compounds that can have systemic effects, from stimulating caffeine, to cancer preventing polyphenols, to the calming ...
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