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branding


Scott’s Protein Balls Unveils New Branding, Packaging and Formulation

by Eric Munson | March 24, 2025

New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...

Dr. Bronner’s Drops B Corp Certification

by Eric Munson | February 24, 2025

On Feb. 11, Dr. Bronner’s (Vista, CA) dropped its B Corp Certification and will not renew with B Lab, the organization that manages the certification. The announcement comes after a multi-year campaign from Dr. Bronner’s calling on B Lab to “meaningfully improve” the B Corp standards. Dr. Bronner’s first became a certified B Corp in ...

MegaFood Introduces New Label Design for Key Product Lines

by Angela Sabarese | November 21, 2022

MegaFood has announced the rollout of new labels for several key product lines. The new, modernized label design began rolling out with best-sellers like Blood Builder Iron, Baby & Me 2 Prenatal supplements and MegaFood Multivitamins in November, with additional products scheduled to hit shelves. The new design keeps familiar MegaFood visual elements—such as its ...

Nutiva Unveils New Branding Reaffirming Purpose-Driven Leadership in Organic Food Products

by Angela Sabarese | November 30, 2021

Nutiva has announced the launch of its new brand identity in an effort to more strongly connect consumers with the brand’s purpose to revolutionize the way the world eats through foods that nurture people and the planet. The new look and redesigned brand elements include a new logo inspired by the vibrant energy of the sun, ...

SENPA Breaks From NPA, Announces New Branding Initiatives

by Janet Poveromo | October 4, 2017

SENPA, a non-profit trade association located in New Port Richey, FL and producers of SOHO Expo, Strategies for Success Road Shows, and providers of Comprehensive Continuing Education programs has announced new branding initiatives for the association. SENPA has been a long chartered regional member of Natural Products Association (NPA) and on September 19, 2017, President ...

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