Brand Identity
Herbs, Etc. Unveils New Brand Identity
On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...
Scott’s Protein Balls Unveils New Branding, Packaging and Formulation
New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...
Trace Minerals Unveils All-encompassing Rebrand as Trace
Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024. Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said. According to the company, Trace’s updated packaging is “modern and relevant,” ...
Nutiva Unveils New Branding Reaffirming Purpose-Driven Leadership in Organic Food Products
Nutiva has announced the launch of its new brand identity in an effort to more strongly connect consumers with the brand’s purpose to revolutionize the way the world eats through foods that nurture people and the planet. The new look and redesigned brand elements include a new logo inspired by the vibrant energy of the sun, ...
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