botanicals
USP Named Participating Certifier in Amazon’s New Compliance Fast-Track Program
To ensure quality dietary supplements and enhance consumer trust, Amazon (Seattle, WA) announced USP has been selected as a participating certifier in Amazon’s Compliance Fast-Track Program. This means supplements bearing the USP Verified Mark are automatically recognized as meeting Amazon’s enhanced safety and quality requirements, eliminating the need for manual submission of documentation and allowing ...
Administration Provides Tariff Relief for Certain Botanical Ingredients
As part of an executive order issued on Nov. 14, President Donald Trump revised and expanded the set of commodities in the Harmonized Tariff Schedule (HTS) that are exempt from reciprocal tariffs. These changes, which are reflected in updates to Annex II and Annex III partially target commodities that cannot be sourced within the United ...
NOW Testing of St. John’s Wort Reveals Widespread Failure
NOW Health Group (Bloomingdale, IL) continued its testing program of supplements sold on Amazon. This round of testing focused on the popular herb St. John’s wort. Results showed that every single product (except for NOW’s brand) failed potency testing. Several samples contained synthetic dyes, which are commonly used to make low-quality or adulterated products appear ...
EuroPharma Announces Second Major Expansion
On Oct. 1, EuroPharma (Green Bay, WI), makers of the Terry Naturally supplement brand, announced its second major expansion since its founding in 2003. The growth reflects the company’s commitment to providing safe, effective and science-supported dietary supplements to consumers nationwide. “We continue to grow, and quite honestly, we’ve been bursting at the seams. This ...
Global Liver Health Supplements Market Projected to Reach $3.11 Billion by 2032
According to Coherent Market Insights (CMI), the global liver health supplements market was valued at $1.34 billion in 2025 and is expected to reach $3.11 billion by 2032, a compound annual growth rate (CAGR) of 12.8 percent. According to the analysis, one of the biggest drivers is increasing prevalence of liver diseases such as cirrhosis, ...
WishGarden Herbs Earns B Corp Certification, Brings FairWild to North America
WishGarden Herbs (Louisville, CO) announced it achieved two major milestones: the company has earned B Corp Certification and is sponsoring and partnering with the first North American FairWild certified collector. According to the company, B Corp Certification isn’t just a badge, but a commitment woven into WishGarden’s entire business. The company is committed to nurturing ...
![[Extra! Extra!] Challenges and Opportunities in the Herbs and Botanicals Market](https://vitaminretailer.com/wp-content/uploads/2025/07/Herbs-and-Botanicals-300x285-1753814160.jpg)
[Extra! Extra!] Challenges and Opportunities in the Herbs and Botanicals Market
The global herbs and botanicals supplement market is predicted to grow at a 2.5 percent compound annual growth rate through to 2035, according to Future Market Insights, with consumers increasingly turning to these products to combat chronic disease. Trending functions among herbs and botanicals include cardiovascular health, immunity, and stress reduction; emerging top sellers in ...
Herbs & Botanicals: The State of the Market in 2025
The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Holly Prugar, Supplement Manager, The Mustard Seed Natural Market, Watertown, NY, www.themustardseedonline.com Nichole Petersen, Marketing Director, RidgeCrest Herbals, Salt Lake City, UT, www.rcherbals.com Ramona Billingslea, Marketing & Education Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Rob Brewster, President, Ingredients by Nature (IBN), Montclair, CA, https://ingredientsbynature.com ...
Herbal & Botanical Finished Products: The State of the Market in 2024
Here’s how herbal & botanical finished products are evolving in 2024. The panel: Beth Lambert, CEO, Herbalist & Alchemist, Washington, NJ, www.herbalist-alchemist.com Erin Stokes, ND, Medical Director, WishGarden Herbs, Louisville, CO, www.wishgardenherbs.com Laura Chamberlain, Chief Customer Officer, Nature’s Way, Green Bay, WI, https://naturesway.com Liz Smith, RN, Founder, Natural Path Silver Wings, Nashville, TN, https://npswsilver.com Travis ...
CRN Responds to Study Claiming Six Botanicals Cause Liver Damage
The Council for Responsible Nutrition (CRN) responded to a study published in The Journal of the American Medical Association (JAMA) claiming six popular herbal supplement ingredients (turmeric, green tea extract, Garcinia cambogia, black cohosh, red yeast rice and ashwagandha) are potentially “hepatotoxic.” Contrary to misleading headlines from the study, there is no evidence that these ...
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