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Herbs & Botanicals: The State of the Market in 2025

by Mike Straus | August 1, 2025

The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Holly Prugar, Supplement Manager, The Mustard Seed Natural Market, Watertown, NY, www.themustardseedonline.com Nichole Petersen, Marketing Director, RidgeCrest Herbals, Salt Lake City, UT, www.rcherbals.com Ramona Billingslea, Marketing & Education Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Rob Brewster, President, Ingredients by Nature (IBN), Montclair, CA, https://ingredientsbynature.com ...

Herbalife’s Aloin Identification Method Certified by AOAC International

by Eric Munson | June 30, 2025

California-based Herbalife announced the Association of Official Analytical Collaboration (AOAC International) formally certified its proprietary method for identifying and measuring anthraquinones (aloins) in aloe vera. Regulatory groups require producers of aloe vera products to monitor for naturally occurring compounds such as aloin A, aloin B and aloe-emodin to meet safety guidelines. Herbalife’s method is now ...

[Extra! Extra!] BAPP Paper Demonstrates Challenges in Identifying Adulterants

by Mike Straus | November 1, 2024

While it’s been known for some time that certain botanical ingredients are at a high risk of adulteration, the botanicals industry has historically lacked extensive data regarding how frequently adulteration occurs. Thus, the ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP) published in September 2024 a systematic review of publicly available information on the authenticity of five ...

OHSU Study Examines Botanical Supplement on Memory and Dementia

by Eric Munson | January 8, 2024

A new pilot study at Oregon Health & Science University (OHSU) in Portland, OR is examining whether a botanical supplement can improve memory and delay symptoms of dementia. OHSU is recruiting people aged 65 to 85 who have been diagnosed with mild Alzheimer’s disease or cognitive impairment. The study uses a carefully formulated extract of ...

Trade Associations Respond to Congressional Request for Information on CBD

by Angela Sabarese | August 18, 2023

The Council for Responsible Nutrition (CRN) and the Natural Products Association (NPA) have submitted responses to a Congressional Request for Information (RFI) seeking insight from industry stakeholders on CBD in order to develop “a regulatory pathway for non-intoxicating hemp-derived cannabinoid products that prioritizes consumer safety and provides certainty to the U.S. markets.” According to CRN, ...

Botanical Boom

by Carlett Spike | January 31, 2020

Herb and botanical supplement brands are anticipating exciting times ahead. It’s no surprise, but as more people are turning to preventative and more natural measures when it comes to their health, the reliance on herbal and botanical supplements continues to soar. In fact, the global herbal and botanical supplements market is expected to reach $8.5 ...

More Cognizant Of Brain Health

by Kate Quackenbush | October 1, 2013

Along with conveying diet and lifestyle changes to a growing memory and cognition base, retailers lean on suppliers for the tools to help customers make the best decisions. In a report by the Centers for Disease Control and Prevention (CDC) 1, more than 16 million people in the United States are living with cognitive impairment ...

Geranium: Geranium genus Pelargonian genus A Botanical With Significant Potential

Geranium is a botanical that seems to be appearing in more products in the natural products industry. However, there is some confusion as to which plant we are talking about when we say “geranium.” The reasons for this confusion is, not only are there a number of plant species referred to as geranium, but there ...

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