Advertise
Bluebonnet
CapsCanada

Click Here for the Latest Episode of the Vitamin Professor Podcast Hosted by Gene Bruno

American Botanical Council


U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

by Eric Munson | September 15, 2025

According to the American Botanical Council (ABC)’s 2024 Herb Market Report, retail sales of herbal dietary supplements in the United States reached a record $13.231 billion in 2024. Consumers spent $680 million more on herbal supplements in 2024 than 2023, a 5.4 percent increase, and the second consecutive year of growth following a slight post-pandemic ...

U.S. Sales of Herbal Supplements Increased in 2023

by Eric Munson | September 17, 2024

According to American Botanical Council (ABC)’s 2023 Herb Market Report, U.S. consumers spent an additional $533 million on herbal supplements in 2023 compared to 2022, a 4.4 percent increase in annual sales. The 2023 report is based on U.S. retail sales data provided by SPINS and Nutrition Business Journal (NBJ). The report was co-written by ...

U.S. Sales of Herbal Supplements Decline Slightly in 2022

by Eric Munson | February 26, 2024

A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ, Boulder, CO) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year. This marks the first time in almost 20 years ...

ABC Names Peggy Brevoort and Morris Shriftman Trustees Emeriti

by Eric Munson | February 26, 2024

On Feb. 20, the American Botanical Council (ABC, Austin, TX) named Peggy Brevoort and Morris “Mo” Shriftman as trustees emeriti for their many years of service to the organization. Both joined the Board of Trustees in 2003 with Brevoort serving as president from 2003-2008. In 1971, Brevoort and her husband Bill created East Earth Herb, ...

American Botanical Council to Host Free Webinar on Changing Leadership

by Eric Munson | October 10, 2023

On Thursday, Oct. 12, 2023, the American Botanical Council (ABC), based in Austin, TX, will host a free webinar on changing leadership and brand transitions from 2 to 3 p.m. When brands change ownership or leadership, there is often “uncertainty and fear” from customers about what will happen to the original vision, integrity and products ...

ABC Publishes its 9,000th Herbclip

by Lisa Schofield | May 1, 2023

The American Botanical Council, based in Austin, Texas, founded in 1988 by Mark Blumenthal, has announced it published its 9,000th Herbclip research summary. Herbclip continues to serve as an educational resource for researchers, scientists, health professionals, industry members and others. HerbClips are two- to three-page summaries and critical reviews of scientific journal articles that cover ...

U.S. Herbal Supplement Sales Increased by 9.7 Percent in 2021

by Angela Sabarese | December 21, 2022

Annual sales of herbal dietary supplements in the United States totaled $12.350 billion in 2021, according to the American Botanical Council’s (ABC’s) 2021 Herb Market Report. This represents the highest recorded annual spending on these products in the United States and a 9.7 percent increase from the previous year—the second-highest annual sales growth for herbal supplements since ...

Obituary: Steven Foster, ABC Board Member, Author & Photographer

by Angela Sabarese | January 17, 2022

The American Botanical Council (ABC) has announced the passing of author, photographer and ABC Board of Trustees member Steven Foster. Mark Blumenthal, ABC founder and executive director, has released the following statement: It is with a deeply saddened heart that I share with you the unexpected news of the passing of our dear friend, longtime ...

NOW Tests on Curcumin/Turmeric Extract Sold by Amazon

by Angela Sabarese | August 10, 2021

Continuing the work to disclose alarming quality failings and misleading, inaccurate labels among unfamiliar brands of products purchased on Amazon, NOW has turned their attention to the curcumin/turmeric category, finding similarly poor results, the company stated. Having previously tested multiple categories of suspect supplements purchased on Amazon that revealed low potency and poor quality control, ...

Coconut Oil Sales Decline

by Carlett Spike | January 31, 2020

At one point, coconut oil seemed to be the secret elixir to life—as it was believed to aid skin, hair, and help users shed weight among a variety of other benefits. According to a report from the American Botanical Council’s (ABC) HerbalGram, coconut oil experienced a decrease in sales in 2017. To be exact, the ...

Don't Miss Out!

Sign up for Vitamin Retailer Digital Newsletter
Digital Newsletter
Subscribe to Vitamin Retailer Magazine
Vitamin Retailer Magazine

Industry Professionals
Stay Informed!

Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.

Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.

Featured Listing:


CapsCanada

Subscribe To Our Newsletter

Stay Informed! Breaking news, industry trends featured topics, and more.

Subscribe to our newsletter today!