Nutiva has announced the launch of its new brand identity in an effort to more strongly connect consumers with the brand’s purpose to revolutionize the way the world eats through foods that nurture people and the planet. The new look and redesigned brand elements include a new logo inspired by the vibrant energy of the sun, with an expressive halo of colors nodding to the range of nourishing products in its portfolio which cohesively align with the current day mission and impact, the company stated.
The new identity creates a visual impact on shelf while conveying the brand belief that a bright future for all is rooted in healthy food, according to the company. In addition to the logo, the expressive new packaging features distinctive color bands to improve shop-ability with front panel call outs for certifications like USDA Organic, Fair Trade and Non-GMO to emphasize key attributes and differentiators consumers are looking for. Product photography is used prominently in the updated design to highlight the rich, flavorful taste experience Nutiva is known for, the company stated.
“We’ve always been passionate and committed to transforming the way the world eats with foods that nurture the body, the planet and the communities that grow them,” said Steven Naccarato, CEO of Nutiva. “This evolved branding communicates what makes Nutiva special – an unwavering commitment to bring consumers delicious products of the highest quality, while leaving the world better than we found it. Through extensive consumer research, we validated that our new look is eye-catching and memorable, clear in its communication of benefits and preferred by retail customers, loyal consumers and new shoppers to the brand.”
The revamped packaging began to roll out across the U.S. in October and will continue to hit shelves through the beginning of next year. One item launching in the updated branding is Nutiva’s Organic C8 MCT Oil which enters the market in November 2021. C8 offers fast-absorbing brain benefits is USDA Organic, Keto and Whole 30 certified.
A portion of every Nutiva product purchased goes toward driving change across three core pillars: Farmer empowerment, climate action and food education, the company stated. Recently, Nutiva has supported relief operations following devastating Typhoons which caused flooding in the Bicol Region of the Philippines, home to the majority of Nutiva’s sustainable, small-scale coconut farming partners. Over the past several years Nutiva has partnered with farmers in Ethiopia to build a responsible and sustainable supply of organic Avocado Oil, including donations to empower women to become Avocado farmers. To date, the company has reinvested over $5.5 million back into the ecosystems and communities they are connected to locally and globally.
For more information, visit www.nutiva.com.
