NOW (Bloomingdale, IL) has given its tea line a makeover, with giving back to the community through food bank donations built into the business model. For every two boxes of Give a Tea purchased by retailers, one box of tea is donated to the Chicago Food Depository.
“Food pantries expressed a big need for quality, healthy beverages that aren’t loaded with sugar and we’re excited to be able to help fill this void,” said Dave Rosenberg, food category manager. “In October we made our first donation to the Chicago Food Depository of 27,642 cartons of tea. That’s a retail value of nearly $140,000 and represents the number of teas purchased from July to September. This is just the beginning of what we anticipate will be a long-term partnership that will benefit our local community.”
NOW’s new Give a Tea line is now available for store shelves. The teas currently shipping in the new design include:
• Better Off Red
• Ojibwa
• Organic Heavenly Hip Hibiscus
• Organic Chamomile
• Ginger Mint Comfort
• Organic Black Tea
• Organic Peppermint Tea
• Organic Green Kick
The remaining teas in the line will continue to transition to the new branding into the first half of 2023.
For more information, visit www.GiveaTea.com.
