acquisition
Better Being Co. Sold to Global Investors
On Dec. 16, Utah-based Better Being Co. announced it has been acquired by a syndicate of global investors led by Snapdragon Capital Partners with a financing solution provided and managed by Strategic Value Partners (SVP). Better Being manufacturers and distributes numerous dietary supplement and personal care products including Solaray, Zhou Nutrition, KAL, Dynamic Health, Zand, ...
Church & Dwight Sells Supplement Brands to Piping Rock Health Products
After a strategic review of its vitamins, minerals and supplements (VMS) business, Church & Dwight (Ewing, NJ) announced a definitive agreement to sell VitaFusion and L’il Critters to Piping Rock Health Products (Bohemia, NY). The agreement includes the brands, relevant trademarks and licenses, and the manufacturing and distribution facilities in Vancouver, WA and Ridgefield, WA. ...
VRM Media Acquires Naturally Independent Expo
The Positively Natural Network, a non-profit association for independent natural product retailers, practitioners and related industry companies, has announced the sale of its Naturally Independent Expo (NIE) trade show to VRM Media, publisher of Vitamin Retailer, Nutrition Industry Executive and Natural Practitioner magazines. Positively Natural President Jeremiah Bogenhagen and VRM President Daniel McSweeney finalized terms ...
FitLife Brands Acquires Irwin Naturals
FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...
Grato Holdings Acquires Homeopathic Manufacturer NaturalCare
On April 22, Iowa-based Grato Holdings announced its acquisition of homeopathic manufacturer NaturalCare. Following a period of inventory instability and supply chain issues, NaturalCare is now backed by new ownership committed to restoring trust and consistency for retailers. Grato Holdings is an employee-owned manufacturer with more than 35 years of experience producing practitioner-grade homeopathic ...
PepsiCo Acquires Poppi for Nearly $2 Billion
On March 17, PepsiCo (Purchase, NY) announced it entered a definitive agreement to acquire Poppi (Austin, TX), the popular prebiotic soda brand, for $1.95 billion including $300 million of anticipated cash tax benefits. The acquisition also includes additional potential earnout considerations subject to the achievement of certain performance milestones within a specified period after closing ...
Wellful Inc. Acquires Ancient Nutrition Brand
On Jan. 7, Wellful Inc. (Charlotte, NC) announced its acquisition of Ancient Nutrition (Franklin, TN) from VMG Partners, Hillhouse Investment and other holders. Wellful combines advanced e-commerce technology with scientifically formulated solution to help consumers live happier and healthier lives across its vitamin, supplement and food products, the company said. “We are thrilled to bring ...
Piping Rock Health Products Acquires Former Clorox Supplement Brands
Piping Rock Health Products (Bohemia, NY), a family-owned vitamin and nutritional supplement company, announced the acquisition of four iconic natural health and wellness brands, Natural Vitality, NeoCell, Rainbow Light and Renew Life. These brands were previously owned by The Clorox Company (Oakland, CA) until they were sold to Piping Rock in 2024. Piping Rock is ...
Diageo Acquires Ritual Zero Proof to Enhance Non-alcoholic Position
On Sept. 25, Diageo North America (New York, NY) announced it acquired Ritual Zero Proof Non-Alcoholic Spirits (Chicago, IL). Since its founding in 2019, Ritual has rapidly grown into the number one non-alcoholic spirit brand in the United States. Ritual co-founders David Crooch, Marcus Sakey and GG Sakey experimented with hundreds of recipes and consulted ...
Nestlé Health Science Completes Acquisition of Vital Proteins
Nestlé Health Science has completed the final acquisition of Vital Proteins, a market leader in collagen in the United States and a leading lifestyle and wellness platform offering supplements, beverages and food products. Nestlé Health Science acquired a majority stake in Vital Proteins in 2020. “Vital Proteins has had incredible growth over the past two years,” said Greg ...
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