After formally parting ways with Procter & Gamble (Ohio) on July 1, Paul and Barbi Schulick, founders of the P&G subsidiary New Chapter (Vermont), have announced their next venture, Vermont-based byOM life, LLC. Thirty-five years ago, Paul Schulick's vitamin and herbal formulations initiated a paradigm shift in the natural products industry towards fermentation and whole food supplementation. Now, Schulick plans to use the brand byOM to radically innovate botanical skin care while simultaneously preparing for a return to the nutraceuticals market in the summer of 2020.
byOM, named for the ecological term "biome," (a "naturally occurring community"), will focus on nourishing and helping to heal the body, work-culture, and the entire world community. The name honors one of the most revered sounds in spiritual lore, OM—thought to be the source of creativity and intelligence in the universe. The first byOM products are scheduled to be released the end of Q1 of 2019.
According to Paul Schulick, "Our first products will represent a radically transparent approach to skin health. We hope to call out the beauty industry and inform consumers about what they're putting on, and therefore in, their bodies."
The Schulicks added Kelli Rooney Hanzalik, a key sales executive behind the $100 million growth of New Chapter, as president at byOM. Hanzalik started working with the couple in 1997 and made strides within the organization until she left in 2016 after becoming disappointed with P&G's culture and approach. "Paul's concern has always been to make a genuine contribution to healing and to treat the consumer with the same care as he would give to his own family,” she said. “He is recognized in the industry for his uncompromising and disruptive approach to formulation. Working with the Schulicks and their mission-based ethic really inspires me."
"We return Kelli's enthusiasm manifold," said Barbi Schulick. "She beautifully rounds out our team with her immense intelligence and business expertise."
For more information, visit www.byomlife.com.