In 2012, Ohio-based Procter & Gamble (P&G) entered the U.S. nutritional supplement market by acquiring Vermont-based New Chapter, founded by Paul and Barbi Schulick. New Chapter is known for its healing-driven mission and vitamin and herbal formulations.

After six years of working with P&G, the Schulicks have announced that as of July 1, 2018, they have parted ways with the company they launched more than 35 years ago, citing essential differences in vision and strategy.

Until now, Paul Schulick has led innovation and formulation of the 60-plus products in the New Chapter formulary. A pioneer in whole-food fermentation and supercritical extraction, Schulick has been a leading figure in the natural products industry, according to the company.

Barbi Schulick has been a steward of the New Chapter mission and culture, dedicated to coaching and growing leaders according to the values that governed the successful business from the start.

“Our cultural values were informed by what we put in the bottle—a promise of healing and transparency,” she said. “Within those same values, our workplace thrived. Our name, New Chapter, arose from our vow to always make an optimal and truly innovative contribution to the marketplace. We weren’t interested in being a redundant brand.”

The Schulicks stated they are grateful to P&G for what they brought to New Chapter over the past six years, mostly in regard to strong scientific support for the efficacy and quality of the original products. “We have many dear friends at New Chapter and wish them good fortune,” said Barbi Schulick.

The couple said they are working on a new venture to be revealed over the coming months.

“Our commitment to purity and healing is as strong as it was 35 years ago,” said Paul Schulick. “We look forward to discovering more ways to serve nature’s wisdom.”