Features
Deliver Us From Illness
Companies are meeting discerning customers needs by innovating new ways to deliver nutrients. Customers are always looking for new and easy ways to get their daily supplements, and manufacturers are striving to keep up with demand. The method through which a nutritional supplement is delivered greatly impacts whether a customer will want to, or be ...
Real Men Take Supplements
With preventative daily health routines becoming more widely practiced, even men, who have lagged behind women in regard to personal health, are joining in. According to a recent Men’s Health Network and Abbott national survey of more than 2,000 men, 52 percent said they usually see a doctor when something needs to be “fixed,” and ...
Natural Pain Defense
With pain statistics reaching epidemic proportions, retailers offer products that deliver much-needed relief as well as invaluable counsel. Pain is a powerful motivator.When we are comfortable, we don’t think of doing anything differently. But Dr. Frank King, founder and president of North Carolina-based King Bio, describes pain as “the alarm we can’t ignore and it ...
Palatable Support Options
Presenting a convenient alternative to traditional supplements, functional food manufacturers continue to innovate offerings in key categories. According to the American Dietetic Association (ADA), functional foods are enhanced or enriched to offer health benefits as part of a healthy balanced diet. Functional foods generally demonstrate physiological benefits for consumers, and they are bioactive in that ...
The Immune Boom
Once thought of as a “winter category,” consumers are learning the importance of maintaining their immune systems year-round. In the United States, “cold and flu season” typically begins in the fall and peaks in the winter months of January or February. According to Flu.gov, five to 20 percent of U.S. residents get the flu each ...
2013 Retailer Of The Year: Down To Earth Organic & Natural
Retailer honors healthy people, animals and environment—Hawaiian style. Inspired by Hawaii’s state motto, “The life of the land is perpetuated in righteousness” (Ua Mau ke Ea o ka ‘Aina i ka Pono), the staff at Down to Earth Organic & Natural envisions a Hawaii where all people “cherish the land and live in health and ...
Clean Sweep
Learning about how environmental toxins and poor diet can affect them, many consumers are turning to detox and cleansing programs as a proactive approach to health. Detoxification and cleansing has been practiced throughout history by many cultures for physical and spiritual reasons. Many ancient cultures took part in cleansing rituals, while detoxification is a part ...
Courting The 50+ Customer
Manufacturers support retailers with validated products targeting Boomers’ specific needs, and educational engagement that speaks to them. According to U.S. Census numbers, an American turns 50 every seven seconds—that’s more than 12,500 people every day. The AARP (American Association of Retired Persons) estimates that by 2015, those aged 50 and older will represent 45 percent ...
Sports Transformation
The pumped-up bodybuilder representing the sports nutrition category has given way to a broader range of consumers seeking clean products that address various fitness goals and overall health. It can be said that Nostradamus had nothing on Joe Weider. In a 1950 editorial printed in the July issue of Your Physique magazine, the legendary bodybuilder ...
Gut Health … & Beyond
Beyond structure function claims for intestinal and immune health, probiotics are being linked to skin and women’s health, sugar cravings, weight loss, allergy relief, oral health and even depression— the list goes on and is surprising.But manufacturers of probiotic ingredients and supplements are wary not to bank on a miracle supplement.Instead, they are waiting for ...
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