Features
Catering to Kids
According to the American Academy of Pediatrics (AAP), supplements are rarely needed in middle childhood.This is because, it explains, the body needs vitamins and minerals in only “tiny amounts,” and most of the time, a balanced diet can usually present these in sufficient quantities.But the problem is often that youngsters aren’t eating balanced diets, even […]
Private Label Success
In a surprising report for the Wall Street Journal, Credit Suisse Analyst Robert Moskow noted that after a surge of growth during the down economy, the latest news is that private label product sales are slowing. But for the natural products arena, private label manufacturers say that hasn’t been the case.“SPINS data shows that sales […]
2010 Retailer of the Year
Margaret and Philip Isely, founders of Natural Grocers by Vitamin Cottage (NGVC), were mavericks of their time. Back in 1955, when the term “nutritionist” hadn’t truly been coined, they shared nutritional information and sold wholegrain bread door to door. From that modest beginning, they went on to vitamins and bulk foods, and eventually to an […]
2010 Manufacturer of the Year
During each of the past four years, the VR staff has weighed which manufacturer would deserve the magazine’s highest honor—Manufacturer of the Year. We seek out the companies that stand apart in several key areas (including quality, leadership in science and innovation, respect for the environment and dedication to retailers and the industry as a […]
Special Section: Top Retailers
Living History at Willner ChemistsWillner Chemists opened its doors in New York City in 1911, at the intersection of 39th and Lexington, as an old-fashioned, neighborhood drugstore much like any other. Patrons could get their prescriptions filled, questions answered and perhaps, as the store proclaims on its now extensive website, “a refreshing pause at the […]
Functional Drinks: Drowning in their Own Success?
Like so Many other categories featured in the aisles of a natural products store, the functional beverage market is booming in some ways and leveling off in others. According to market researcher Mintel, the peak of the category in terms of product introductions occurred in 2008, when 720 new functional beverages were released, up 43 […]
Immune Support: The Best Defense
Powerful as it is, the immune system cannot fend off every germ pthat comes its way. According to a Harvard Medical School Special Health report entitled “The Truth About Your Immune System,” nearly 53,000 people in the United States die of influenza or pneumonia annually, making those diseases together the eighth leading cause of death. […]
Positive Real Function
With more realistic goals set by manufacturers, consumers are embracing functional foods. After a learning curve, the category is moving in the right direction.Food science and technology advances or a waning of the increasing consumer appetite for foods that may bolster natural defenses, the functional food sector has every expectation to grow.Roman Shuster, research analyst […]
Special Section: Top Retailers
Setting the Standard in OhioMustard Seed Market & Café (Montrose and Solon, OH) • Years in Business: 29 • Store Count: 2 Owners: Margaret and Phillip NaborsTwenty-nine years ago, Margaret and Phillip Nabors founded the Mustard Seed Market & Café with strict ingredient standards: no artificial colors, flavorings or harmful chemical preservatives, no saccharin or […]
Keeping A Category Afloat
EFAs may be more popular than ever, surpassing multivitamins with experienced supplement users. But recent Proposition 65 claims will act as a call to action for retailers and manufacturers to keep the positive light shining on this ever-growing category.Multivitamins, because of their very nature, have always been popular with newcomers to the industry and avid […]
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