Features
Botanical Outlook
All-natural and clean supplements for health promotion galvanize the perception of botanicals—and here’s how experts believe the market will fare in 2018. Kingdoms are colliding and enmeshing, symbiotically imbuing one another with physical influence once again. Thousands of members of the plant kingdom influence the animal kingdom—herbs for human health are now an idea whose ...
Natural Heart Health’s Steady Beat
The desire for natural approaches for heart health is beginning to catch on with a younger audience. The market for natural products pertaining to heart health is as strong as ever, as is consumer demand. The increase in the market correlates with the consumer’s own concerns about maintaining cardiovascular health. Cardiovascular wellness is something to ...
Industry Update
With 2017 on the books, Vitamin Retailer (VR) looks at the state of the industry post Amazon-Whole Foods merger. Participants: • Daniel Fabricant, PhD, CEO/President, Natural Products Association (NPA), Washington, D.C., www.npainfo.org • Michael McGuffin, President, American Herbal Products Association (AHPA), Washington, D.C., www.ahpa.org • Mo Payette, CEO, Mother’s Market & Kitchen, Costa Mesa, CA ...
Faster, Younger, Stronger
The supplement market for bone, joint and muscle health is broadening beyond older adults to younger consumers looking for new ingredients, delivery and quicker results. The market for joint, bone and muscle health remains a strong and robust segment, as consumers seek to keep their frames strong and stable. Finished product manufacturers are competing to ...
For Women Only
Women are more proactive about their health than ever; here’s what they are concerned about and how to best cater to their supplement and wellness needs. We are living longer and are packing more into our lives than even our most recent ancestors did. And women’s concerns about their wellness, fitness and health have changed ...
Vitamin Retailer’s 2017 Best New Products
For the 10th consecutive year, VR editors and retailers assembled the year’s best new natural products on the market! Ten years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products. The staff reviewed hundreds of press releases and products spotted at trade shows launched in late 2016 through 2017 to determine the ...
Something to Think About
Sustaining cognitive abilities is more than a desire today; it’s a need, as lives are busier than ever. Here’s why emphasizing this category is a good thought. All your customers can be brainiacs. And it’s a sure bet that most want to be. Our cognitive demands are wider, deeper and more sustained than ever. In ...
The Evolution of Letter Vitamins & Multiples
Retailers can expect new developments from well-established letter and multivitamins. Today, there are 13 known essential or letter vitamins. On its website, WebMD provides a breakdown of their functions—nine of which are water soluble and the remaining four being fat soluble. In short, the water soluble ones (B vitamins and vitamin C) travel throughout the ...
Supporting Healthy Blood Sugar
With a variety of products available and more knowledgeable consumers, retailers want to keep up to date when it comes to information on maintaining healthy blood sugar levels. Type 2 diabetes is a serious global health issue; understanding the problem is a first step toward finding a solution. “It is a syndrome of disordered metabolism, ...
Relishing Sleep
Consumers turn to natural products for less worry and more shut-eye. If one was to ask a random adult about one of his or her health concerns, one response might be, “Why can’t I get more sleep?” This is a fair question. According to the American Sleep Association (ASA), adults need seven to nine hours ...
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