Features
Vitamin Retailer’s 2021 Best New Products
For the 14th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new natural products. Fourteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products by asking for the opinions of natural product retailers. Now, the objective remains the same, as these stores offer feedback ...
Brainstorming the Cognitive Support Market
Opportunities for retailers to help customers feel in mental control have never been better. Here’s a data nugget from Nutrition Business Journal’s 2021 Condition Specific Report: In 2020, vitamin D experienced a significant sales spike not for immunity but for mental health, notching a 162.1 percent sales gain in this sector. In the brain/cognitive/mental support ...
Taking Control of Blood Sugar
Americans are not good at maintaining healthy blood sugar levels; natural products retailers can offer help. The need for dietary supplements to help manage blood sugar levels is significant. According to the U.S. National Institutes of Health, 34.5 percent of American adults, more men (37.4 percent of U.S. adults) than women, (29.2 percent) have elevated ...
Natural Solutions for Mood Support
The pandemic has impacted consumers both mentally and physically. The natural products industry offers products to address overall health in these trying times. The idea that mental health is equally as important as physical health could not be truer. The mind and body work together in sync, and when something is wrong with either of ...
Vitamins and Minerals: Building Blocks for Immunity!
When customers come in for immune-support products, don’t forget vitamins and minerals. Plato’s declaration, “Necessity is the mother of all inventions,” underscores the connection between brands and consumers, according to Chris Meletis, ND, director of clinical education, Utah-based Trace Minerals. “There are few greater motivators than fear and safety,” he asserted. This is motivating consumers ...
Chasing Immunity
Thrust into the spotlight, immune-support products have now become the entry category for nutritional supplements, replacing weight and energy. Here’s how to help your customers who are chasing immunity catch it. No one wants to “catch” a knockout germ, especially the notorious DCV (delta COVID variant). Instead, you can guide them to “catching” an optimal ...
Strengthening Muscle Mass Across Generations
As consumers become more conscious about their health and wellness, demand for supplements that strengthen muscles is trending upward for both younger and older. People of many ages and from various demographics have been increasingly focused on maintaining or further strengthening their muscle mass for their fitness and overall health. Whether one is a regular ...
Children’s Health
Exploring new trends and products in the market for children’s health. Ahh, September. For many it heralds the start of a new school year. Glossy notebooks and colorful markers, boxes of yellow pencils and school buses on the road remind us of our own school years. Unfortunately, along with the excitement a fresh, new academic ...
The Alphas of Omegas: DHA & EPA
The omega-3 EFA category continues to bloom. Here’s what you need to know. In a world teeming with acronyms, EFAs (essential fatty acids), DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid) are slowly but surely becoming known as good things for health by millions of Americans. According to the Utah-based Global Organization for EPA and DHA ...
2021 Retailer of the Year: Mastel’s Health Foods
Mastel’s Health Foods, St. Paul, MN An Island in a Storm: Mastel’s Health Foods provides a weary community reassurance and health. When asked to comment about her employer, Elizabeth Wilhelm, a sales associate with Mastel’s—Vitamin Retailer’s 2021 Retailer of the Year—made a special note to explain that the store’s garden is a great place to ...
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