Features
Fortifying the Inevitable
Aging is unavoidable, but your customers don’t want to get “old” in the traditional sense. Some terms may serve as a placeholder until a new phrase that is more clearly definitive replaces it. Take “Anti-aging” as an example. The dietary supplement/natural products industry used this term about 20 years ago to tout the abilities of ...
Allergy Attack!
Helping manage seasonal allergies naturally. First you sneeze. Then you cough. Then your eyes begin to itch and water and your nose begins to run. Welcome to spring, the season that brings us flowers and blossoming trees and green grass …. and increased pollen counts. Seasonal allergies are a major pain for the millions of ...
The Natural Products Industry—A Look Back and View Forward
Panelists: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com Cal Bewicke, CEO, Ethical Naturals Inc., Novato, CA, www.ethicalnaturals.com Jonathan W. Emord, President and Principal, Emord & Associates, Clifton, VA, www.emord.com Dan Fabricant, Ph.D., President & CEO, Natural Products Association, Washington, D.C., www.npanational.org Abhishek Gurnani, Partner (Chicago Office), Abhishek Gurnani, Amin Talati Wasserman LLP, ...
No Bones About it: Natural Pet Products Are On An Upward Trajectory
Now more than ever, consumers consider their pets to be part of their families and strive to do everything they can to preserve their furry friends’ health. As a result, the pet health supplement and food categories are booming. Many people around the world consider their pets to be part of their families. As a ...
Activating Your Fitness Nutrition Department
Sports nutrition has evolved to become more encompassing and relevant to many consumers. Here’s how to update your active nutrition section. In 2020 there was a rather dramatic irony: gyms were closed for awhile due to the initial stage of the COVID-19 pandemic, yet one way in which people used this time was to resolve ...
Heart to Heart
The heart-health category needs a boost—here’s how you can keep its beat going. If there is one category that may require more attention and hard work this year, it is the heart health category. The pandemic, now in the Omicron phase, has created a “health halo,” especially for products that support immunity and sleep, as ...
Superfoods—A New Generation of Superhero Nutrients
More than just “drink this green powder and call me in the morning”—superfoods are the ultimate “more bang for your buck” products. Panelists: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com JR Ortiz, President, MacroLife Naturals, Culver City, CA, www.macrolifenaturals.com Dan Lifton, CEO, Quality of Life Labs, Port Chester, NY, www.qualityoflife.net Matt Marturano, ...
What Women Want
Women’s top desires are to remain healthy, youthful and vibrant—no matter their age. Here’s how to help fulfill those wishes. No doubt, today’s woman—of any age—is refreshingly fierce. Staunchly independent and expressive, women today do not take their health for granted but they do indeed take self-care and prevention seriously. With 2022 here and the ...
Bone and Joint Health
Whether new entrants or old standbys, this market is defying expectations. Panelists: Abdul Alkayali, Vice President of Sales and Marketing, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com Annie Eng, CEO, HP Ingredients, Bradenton, FL, www.hpingredients.com Amanda Jepson, Senior Director, Marketing & International Sales, Biova, Johnston, IA, ...
Maintaining a Healthy Weight During a Pandemic
Maintaining a healthy weight can be challenging, particularly since the pandemic began. Supplements, along with healthy lifestyle changes, can make the struggle easier. Maintaining a healthy weight is difficult for many Americans for several reasons. Fluctuations in weight can be attributed to stress, medication, socioeconomic status, food deserts, physical inactivity and the hazardous chemicals that ...
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