Sports Nutrition

Hydration for Optimal Athletic Performance and Overall Health

by Mark Becker | April 2, 2018

The importance of hydration for good health and properly functioning body systems cannot be overstated. Because the body cannot store water, we must constantly supply it with water to maintain our body’s many functioning systems. Not only should you hydrate while exercising, you should also hydrate pre- and post-workout to replace fluids lost through sweat. ...

Sports Nutrition Continues to be a Compelling Category for Retailers

by Mark Becker | February 28, 2017

I consider myself a supplement nerd. I have been taking dietary supplements religiously for more than two decades. People laugh when they come to my home and see all the bottles and canisters lying around—I must take 75 pills a day along with powders of all kinds. My idea of fun is spending time in ...

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