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VR 2026


Chris Kilham, Medicine Hunter

by Janet Poveromo | April 1, 2026

[email protected] www.medicinehunter.com www.linkedin.com/in/chriskilham https://linktr.ee/MedicineHunter Vitamin Retailer magazine catches up with Chris Kilham, medicine hunter, author, educator and yogi. The founder of Medicine Hunter Inc., Kilham has conducted medicinal plant research and sustainable botanical sourcing in more than 50 countries. He works with companies to develop and popularize traditional plant-based food and medicinal products into market ...

GLP-1 Use Impacts Declining Obesity Rate

by Mark Becker | April 1, 2026

Are Americans more obsessed with weight loss than other cultures? Well, maybe we should be. The obesity statistics are scary. That said, could the obesity rate be on the decline? According to the Gallup National Health and Well-Being Index, after peaking at a record high of 39.9 percent in 2022, the U.S. adult obesity rate ...

Ashwagandha: An Herb for Our Time

by Linda Woolven and Ted Snider | April 1, 2026

Ashwagandha is the ancient herb for our modern time. It helps everything from stress, anxiety and insomnia to sex and fitness. Ashwagandha & Mental Health Ashwagandha seems to specialize in anxiety, stress and sleepless nights. A systematic review of five controlled studies found that ashwagandha significantly improves anxiety.1 All kinds of research shows that it ...

Phytomelatonin: Results of Human Clinical Research

In June of 2024 I wrote an article for Vitamin Retailer called, “Synthetic Melatonin vs. Phytomelatonin: The Scientific Difference,” in which I made a case for the advantages of plant-sourced phytomelatonin over conventional, synthetic melatonin. Since then, there have been studies on phytomelatonin from two different sources, expanding upon my earlier argument. That is what ...

[Extra! Extra!] Beyond Adrenal Fatigue: Implantable Cell Therapy

by Joy Choquette | April 1, 2026

Though not recognized by the medical field, many in the natural health field see individuals appearing to struggle with adrenal fatigue or slow adrenal functioning. The medical field, however, recognizes significant issues in adrenal functioning and the variety of diseases that can result. For individuals who suffer from severe insufficiency, such as Addison’s disease, a ...

[Extra! Extra!] Gnosis Discusses What Retailers Should Know About Stress Relief Products

by Eric Munson | April 1, 2026

Lorena Carboni, senior product manager and scientific communications expert at Gnosis by Lesaffre (France/Milwaukee, WI) said it is important for retailers to not ignore the shift toward digital-first, education driven sales. Stress relief products are susceptible to consumer trust and require clear communication of benefits backed by robust science. She said stress relief products are ...

A Lot on Their Plate

by Eric Munson | April 1, 2026

Consumers seek natural solutions to handle stress. The stress relief segment for nutraceuticals and dietary supplements is undergoing dynamic evolution as mental health has become a global health priority. Elevated concerns surrounding work-life balance, post-pandemic well-being and rising rates of anxiety have increasingly driven consumers to seek natural, non-pharmaceutical interventions. According to Lorena Carboni, senior ...

[Extra! Extra!] Achieving Prediabetes Remission

by Mike Straus | April 1, 2026

Weight loss is one of the standard recommendations for those with prediabetes to prevent their condition from progressing. However, it may not be the only way to bring prediabetes into remission. A 2025 study analysis published in Nature Medicine found that achieving prediabetes remission is possible without weight loss. This paper analyzed results from the ...

That’s So Meta(bolic)

by Mike Straus | April 1, 2026

The blood sugar and metabolic health market is on the rise as demand for blood sugar support grows. The blood sugar and metabolic health market is continuing to expand, with supplement brands and retailers taking a more proactive approach to meet consumer demand for preventive care. Emerging research is demonstrating links between blood sugar and ...

Jim Emme, Chief Executive Officer, NOW Health Group

by Janet Poveromo | March 2, 2026

www.nowfoods.com www.npanational.org Jim Emme has been a member of the NOW management team since 1995, initially as chief of operations and then as president of NOW Foods. He was promoted to chief executive officer of NOW Health Group (NHG) in 2014. NHG comprises Puresource, Canada’s leading national distributor and manufacturer of natural health products; The ...

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