VR 2016 04
The Nitric Oxide Boost
Retailers say yes to NO boosters and their mass appeal. When it comes to nitric oxide (NO), I consider myself an expert. But I have a unique perspective. For more than three decades I have raced more than 300 endurance events, including more than 150 triathlons of Olympic distance or longer, 103 marathons and numerous ...
Nutraceuticals for Allergies
Although generally not life-threatening, allergies can ruin a perfectly good day and make you miserable. An allergy is an overreaction of the immune system to a substance called an antigen, which is foreign to the body, but otherwise harmless1 (e.g., pollen from grasses and flowers, etc.). In an allergic individual, the harmless antigen becomes an ...
Pet Ownership by Generation
The American Pet Products Association (APPA) released its National Pet Market Opportunity study in 2014, highlighting pet owners and those who never owned a pet. Obstacles of owning pets, new market opportunities, and behaviors were also identified. Demographic differences played a key part for current, previous and non-pet owners. It was seen that current pet ...
Human Health Trends Go to the Dogs
Pet humanization, it’s providing our four-legged friends with the quality care that we would provide for ourselves. It’s the reason why pet supplement companies and stores have become mainstream. The idea behind it: you’re taking supplements for greater health, so your pet should, too. According to the American Pet Products Association (APPA), close to 65 ...
Video: Dos and Don’ts of Muscle Recovery
In today’s video, I want to talk to you about the dos and the don’ts of muscle recovery. Don’ts: 1. Don’t over train (take off 1-2 days a week) 2. Don’t consume a lot of sugar or fast food 3. Don’t do a lot of isolated movements Do’s: 1. You do want to eat an ...
Video: How to Eat Like an Athlete
In this video, I’m going to be going over the optimal foods to improving your Athletic performance. There are 6 specific foods I want you to include in your diet to help improve your recovery time and help increase the fuel your body has to increase your energy levels. 1.) Coconut oil – Coconut oil ...
Video: Nutrition Tips for Athletes – IU Health
The keys to athlete nutrition. An athletic trainer explains the keys to healthy nutrition for high school athletes. Feature
New Twists on Sports Nutrition
Manufacturers are adding surprising ingredients to the mix of high-level, clean label sport nutrition products. Sports nutrition has been a category dominated by products meant for the serious athlete. However, in recent years the category has shifted from exclusively serving the serious athlete to category growth driven by recreational athletes looking to improve their overall ...
Lessons from My Fat Dad Author
A quick interview with Dawn Lerman, MA, CHHC, LCAT, AADP, author of My Fat Dad: A Memoir of Food, Love, and Family, with Recipes, about supplements she suggests for your customers seeking to lose weight the healthy way—and keep it off. VR: What does the role of metabolism play in one’s weight—and what causes it ...
Weighty Promotions
There are some outstanding promotion ideas that will carry weight with your customers looking to lose weight. “‘Summer bodies are made in the winter.’ I love this quote and thought it was appropriate here,” stated Jennifer Bradley Weinhardt, BS, MS, Research & Development Specialist, Bluebonnet Nutrition Corporation in Texas. Summer bodies are made in the ...
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