VR 2014
2014 Vity Awards Winners
Vitamin Retailer once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2014 Vity Awards. After all, who is better suited to determine the industry’s premier products than the people who sell them? What started in the 1990s has evolved into one of the most sought-after ...
Natural Energy
When you think of natural energy products, for most people, energy drinks or shots favored by a young crowd come to mind. However, manufacturers of natural products are finding that the category is expanding—active lifestyle enthusiasts are seeking these products for energy boosts as well as building lean muscle, and then there are parents, professionals ...
Demystifying the Intimidating Enzyme
According to the American Nutrition Association, more than 70 million people every day suffer from some kind of digestive issue—whether it’s simple complaints like indigestion, constipation or abdominal pain, or a diagnosed disorder such as celiac disease or irritable bowel syndrome (IBS). Naturally, many turn to enzyme supplements to lend a helping hand. Even though ...
Interpreting “Clean” Personal Care
It seems simple: “Clean label” stands for natural ingredients in a product with no artificial ingredients and chemicals. However, California-based personal care company derma e, said it recognized that a standard definition of “natural” does not exist. Therefore, the company’s chief formulator, Linda Miles, DOM, developed a comprehensive set of stringent criteria to guide derma ...
Delivering Joint Health Options
Manufacturers are offering diverse, value-added products for the growing demographic seeking natural joint health care. The ability to move easily and without pain is a gift that is often taken for granted. As the body ages, the joints become stiffer and less flexible, making it more difficult to move around. According to the Centers for ...
Building A Strong Support System
Retailers should be ready to educate and provide helpful supplements to those who want to alleviate (or avoid) painful skeletal issues. Bone health is important for the health of the entire body as bones provide structure and support, anchor muscles and protect the organs, according to the Centers for Disease Control and Prevention (CDC). But ...
Visible Benefits
Considering high-tech stressors and recent research on natural vision health, retailers may find a broader demographic seeking eye-protecting nutrients. Eyesight is easy to take for granted. A multitude of factors can impact our eyes every day: driving, reading, computer use, even exposure to the sun’s ultraviolet rays may greatly affect ocular health. And, of course, ...
Non-Gmo: A Burgeoning Market
A growing and vocal demand for safer, transparent products sends consumers seeking natural retailers’ guidance and offerings. GMOs (genetically modified organisms) are plants or animals created through the gene splicing techniques of biotechnology (also called genetic engineering, or GE). This experimental technology merges DNA from different species, creating unstable combinations of plant, animal, bacterial and ...
Probiotics and Immune Health
The Food and Agriculture Organization of the United Nations and the World Health Organization define probiotics as “live microorganisms which when administered in adequate amounts confer a health benefit on the host”1 (aka, friendly bacteria). Since commercials began extolling the virtues of yogurt for immune health, there has been an increase in public awareness that ...
Seasonal Allergies: A Nothing-To-Sneeze-At Category
With more consumers seeking natural alternatives for their seasonal sensitivities, retailers armed with the right products are solidifying themselves as go-to destinations. Scott League describes the seasonal allergy category of Spokane, WA-based Mothers Cupboard as “consistent,” which is not to say it’s not important; in fact, quite the contrary. “Every year, even during the winter, ...
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