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Vitamin Retailer Magazine


Healthy Aging: The State of the Market in 2025

by Mike Straus | January 2, 2025

Healthy aging ingredients are on the rise, with Future Market Insights predicting the demand for healthy aging supplements will grow by 5.9 percent per year through to 2034, peaking at an annual global value of $2.16 billion.1 Aging consumers are increasingly looking for natural remedies for a variety of health challenges, from cognitive health, to ...

[Extra! Extra!] A Novel Multi-Ingredient Approach for Healthy Liver Function

by Eric Munson | January 2, 2025

Anti-Alcohol Complex from Life Extension (Fort Lauderdale, FL) is a multi-ingredient approach for supporting healthy liver function, detoxification and alcohol metabolism. The formula contains ingredients that were chosen to neutralize alcohol metabolites while providing detoxification support when drinking in moderation or for general liver health, according to Vanessa Pavey, ND, education scientist at Life Extension. ...

Detox, Liver Health & the Supplement Market

by Eric Munson | January 2, 2025

There are many options for an internal “clean up,” and retailers can guide their customers to the best solutions. The State of the Market Detox and liver health are experiencing steady growth, but remain smaller categories compared to other health areas. According to Kristin Chapman, MSc, category manager at Life Extension (Fort Lauderdale, FL), internet ...

Katie Reneker, Founder, Carmel Berry Company

by Janet Poveromo | December 1, 2024

Katie Reneker is the founder of Carmel Berry Company, a certified woman-owned business, based in Carmel Valley, CA, making fresh pressed elderberry goods from 100 percent American-grown elderberry and elderflowers. Reneker has emerged as an advocate and mentor for elderberry farming in California, with grants and education for new elderberry growers’ part of the company’s ...

Polyamines for Cognitive Performance, Healthy Hair and More

Polyamines, including spermidine, spermine and putrescine, are synthesized in every living cell and are contained in many foods. They have many physiological activities, such as antioxidant and anti-inflammatory properties, cell and gene protection, and autophagy activation. They also have multiple demonstrated applications for health and wellness, including healthy aging,1-4 cognitive health,5-7 hair health8,9 and hormonal ...

The Natural Dentist: Natural Solutions for Oral Health

by Linda Woolven and Ted Snider | December 1, 2024

Cavities Regularly drinking green tea, or even just rinsing your mouth with it, leads to fewer cavities (Nutrition 2002). Theaflavins are flavonoid antioxidants found in black tea. You might also want to find them in your toothpaste. When adults brushed their teeth with toothpaste with or without added theaflavins, saliva samples showed that the toothpaste ...

The Women Sports Nutrition Category Explodes!

by Mark Becker | December 1, 2024

Women’s sports is on the rise – BIG TIME! All you have to do is turn on your TV. Stadiums and arenas are sold out. TV ratings are through the roof. With rock star women athletes like WNBA basketball star Caitlin Clark and Olympic Gold medalist sprinter Sha’Carri Richardson, among others, leading the way, the ...

2024 Best New Products

by Eric Munson | December 1, 2024

For the 17th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new natural products. Seventeen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products by asking for opinions from independent natural product, vitamin and supplement retailers. The objective was for stores to offer feedback ...

[Extra! Extra!] The EU Government’s 9 Key Tips for Green Natural Products

by Mike Straus | December 1, 2024

The European Union’s CBI Ministry of Foreign Affairs has a variety of tips to offer natural health products exporters doing business in the EU on improving sustainability within their businesses. To get started with making greener products, you’ll want to develop stronger relationships with suppliers and producers to determine how they prioritize sustainability in their ...

Going Green: Innovations in Climate-friendly Messaging and Sustainable Packaging

by Mike Straus | December 1, 2024

Here’s how the natural products industry is fulfilling its commitment to eco-friendly and sustainable practices. The panel: Lauren Gaffney, Co-owner, Mastel’s Health Foods, St. Paul, MN, www.mastels.com Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Ryan Fisher, Chief Sustainability Officer, Trace, Ogden, UT, https://traceminerals.com Sergio Giménez, Business Manager, AIMPLAS, Valencia, Spain, https://aimplas.net Travis ...

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