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Vitamin Retailer Magazine


State of Women’s Supplements Market

by Janet Poveromo | December 31, 2015

Barb Apps, business development brand manager at California-based Rainbow Light, provided statistics on the state of the women’s supplement market: Seventy-five percent of Americans are in pursuit of a healthier lifestyle (Bain & Co, 2014). In the U.S. supplement market, 71 percent of women and 65 percent of men take supplements (CRN 2015); use of ...

Women, Health and Supplements

by Janet Poveromo | December 31, 2015

Both Millennial and Boomer women will continue to drive supplement sales—many within the same categories of supplements, but for different health concerns. The state of the market for women’s health supplements is very healthy, primarily because the core supplement shoppers are woman. According to Stacey Gillespie, director of product marketing with New Hampshire-based MegaFood, “In ...

Botanical Outlook 2016

by Lisa Schofield | December 31, 2015

The supplement industry focuses on its commitment to consumers. There is rarely, if ever, a good thing that doesn’t take a hit. Such is the case with botanical supplements, used globally in some form for several thousand years to help bolster human wellness. From chewing leaves, to decoctions and teas, to solid-dose forms with precise ...

Botanical Brands: Rich Histories

by Lisa Schofield | December 31, 2015

There are many venerable brands of botanical supplements that consumers have and are beginning to rely upon to steward their health and well-being. In 2015, there was a wave of fear and distrust emanating from the New York State Attorney General’s (NY AG) findings of testing herb products, which concluded that many were adulterated in ...

BeNatural is First Colombian Company to Receive NPA Natural Seal

by Corinne Anderson | December 22, 2015

The Natural Products Association (NPA) announced that the BeNatural Company received NPA’s Natural Certification for several products in their Biozean line.  The BioFacial Moisturizer SPF 15, Hydrating Mist, BioProtective Hand Cream SPF 12, and Solar BioProtector SPF 31 all received the NPA Natural Seal. The BeNatural Company, based in Bogota, Colombia is committed to creating ...

Vitamin Retailer’s Best New Products of 2015

by Corinne Anderson | December 1, 2015

For the eighth year in a row, Vitamin Retailer (VR) reached out to its retailer readership and asked them what they thought about 2015’s new products. Retailers were asked to comment on their favorite products that made their debut into the market in late 2014 through 2015. VR editors reviewed the retailers’ suggested list and, ...

A Fresh Start

by Pete Croatto | December 1, 2015

When it comes to cleansing and detox products, retailers should approach the needs of their stores—and customers—with care. The ideal customer for a detox supplement or natural cleanser could be just about anybody. Really. Toxins are literally everywhere—in our food, in water, and ominously suspending in the air. Thankfully, awareness about the harmful effects of ...

Skintillating!

by Lisa Schofield | December 1, 2015

Recharge your natural beauty selection. “Fresh.” “Clean.” “All natural.” These are the most common—and powerful—descriptors used in commercial advertising for skin and related beauty products. Like makeup that’s been smeared, the line between “healthy and natural” skin and beauty products versus “conventional” becomes more indistinct, as mass market and department store products have long ago ...

Vegetarian and Vegan Lifestyles Trending Upward

by Mark Becker | December 1, 2015

What do Pam Anderson, Al Gore, Gandhi, Deepak Chopra, Bill Clinton and Demi Lovato have in common? They are all either vegetarians or vegans. There is no denying the health benefits that vegetarian and vegan diets afford. In fact, there are dozens of studies that espouse the remarkable health benefits of vegetarian and vegan diets. ...

Nutraceuticals for High Blood Pressure

High blood pressure, or hypertension, is often referred to as “the silent killer” because you may not know that you have it until it’s too late. In fact, nearly one-third of people who have high blood pressure don’t know it. If your blood pressure is extremely high, however, certain obvious symptoms may manifest themselves: • ...

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