Vitamin Retailer Magazine
The Mineral Market
Ensuring that customers get the right amounts of the essential macro and trace minerals that are easily absorbed by the body with limited side effects is the key to efficacy and adherence. Most of us aren’t aware how important minerals are to sustain good health. In fact, minerals are vital to support normal growth and ...
Benefits of Bee Products
Bees are miraculous creatures that are responsible for the survival of some of our most important agricultural food crops and more than 90 percent of wild plants. Without bees, crops such as almonds, apples, berries, squash, broccoli, cantaloupes, cucumbers and alfalfa would become extinct. The Food and Agriculture Organization of United Nations (FAO) estimates that ...
2016 Vity Awards Winners
Vitamin Retailer magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2016 Vity Awards. After all, who is better qualified to determine the industry’s best-selling products than the people who sell them? What started in the 1990s has evolved into one of the most ...
Basic Nutritional Advice: Combatting Chronic Fatigue
Customers who seek advice for a chronic lack of energy often confront retailers. Something as simple as eating a healthy diet and supplementing with the very best nutrition can help you manage many health challenges, and that includes the persistent fatigue and mental strain of chronic fatigue syndrome (CFS). I know it doesn’t sound sexy. ...
Higher Levels of Vitamin D Intake May Lower Cancer Risk
Researchers at University of California, San Diego School of Medicine looked at the results of two previous studies—a randomized clinical trial of 1,169 women, and a prospective study of 1,135 women—to determine what blood level of vitamin D (specifically serum 25-hydroxyvitamin D or 25(OH)D, the main form in blood) was necessary to reduce the incidence ...
Vitamins and Multivitamins: Innovative Formulations and Clean Labels on the Rise
Millennials, Gen Xers and Boomers are all driving vitamin and multivitamin sales—but are they looking to buy the same products? The state of the market for vitamins and multivitamins is strong and growing, primarily because more consumers realize they aren’t getting all of the vitamins and minerals they need for optimal health from their diets ...
BFFs? Enzymes and Probiotics
There is the natural tendency to isolate and separate, spotlight and concentrate—preferring the singular over the “noisy” plural. But when one stops to think for a quick moment, the logic of synergy is powerful, and in the case of enzymes and probiotics, perfectly so. Udo Erasmus, author and educator for Washington-based Flora, put it into ...
Spotlight on Enzymes
Enzymes are necessary for the most fundamental process of life—digestion. Here’s why American consumers need enzyme supplements more than ever. “You are what you digest and absorb,” is a more precise saying than “you are what you eat.” And the former may be further clarified as, “You are what your enzymes are.” “To put it ...
Green Super Foods
Green super foods are a dietary supplement category that sells fairly well in the marketplace. But what exactly are green super foods, what contribution are they supposed to make to human health, and do they have any real science to back them up? These are the questions I will attempt to answer in this article. ...
New Research on Vitamin K2
Each year, more research is being conducted on vitamin K2. In fact, in just the past year I’ve personally had two scientific reviews on vitamin K2 published in peer-reviewed journals. The first one examined vitamin K2’s cardiovascular roles, and the second reveals the prevalence of vitamin K2 deficiency/insufficiency. Here I’ll provide an overview of the ...
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