On April 10, Amazon and Whole Foods Market launched delivery of natural and organic products from Whole Foods Market through Prime Now in Asheville (NC), Charlottesville (VA), Columbia (SC), Lexington (KY), Little Rock (AR), Manchester (NH), Mobile (AL), Naples (FL) and Savannah (GA). Prime members in those cities can now shop through Prime Now for thousands of bestselling items including produce, meat and seafood, everyday staples and other locally sourced items from Whole Foods Market and receive delivery in as little as an hour. The service is now available in 75 U.S. metros and will continue to expand throughout 2019.

The news also marks another expansion of grocery pickup from Whole Foods Market to Columbus, OH. Grocery pickup from Whole Foods Market is available in 30 U.S. metros, with plans for continued expansion this year. For grocery pickup, Prime members place their order via the Prime Now app and choose the pickup option at checkout. Customers can choose free pickup in an hour on orders of $35 or more, or in 30 minutes for $4.99. After arriving at the Whole Foods Market store, customers park in a designated pickup spot and a Prime Now shopper will place groceries into their car within minutes. For customers who mention they are on their way to the store in the Prime Now app, groceries will be ready as they arrive.

“Prime Now delivery and pickup continues to be a hit with our customers and we’re excited to introduce the service to even more Prime members across the country,” Christina Minardi, Whole Foods Market executive vice president of operations, mentioned. “It’s just another way we’re making it even easier for more customers to enjoy Whole Foods Market’s healthy and organic food.”