Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2022 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them?

What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2022 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are, as always, based on the number of votes in each category.

The 2022 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks.

VR would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers.

Product descriptions are provided by the manufacturers and do not reflect the viewpoint of VR.

Vitamin & Mineral Supplement Category

Single Mineral

High Absorption Magnesium Glycinate 350 by KAL Vitamins

With a new VegCap formula, KAL High Absorption Magnesium Glycinate is gentle on the stomach and suitable for vegan and gluten-free diets. Bound with the amino acid glycine, this fully chelated magnesium is formulated for maximum absorption and easy digestion. Involved in a wide range of healthy metabolic reactions, magnesium is a vital nutrient for a healthy, fulfilled lifestyle. It supports everything from relaxation and proper enzymatic function to healthy bones and muscles.

Antioxidant Supplement

Clinical OPC, Terry Naturally by EuroPharma

Clinical OPC features French Grape Seed Extract VX1, a tannin-free source of oligomeric proanthocyanidins (OPCs) that have a low-molecular weight for superior absorption and utilization by the body. The VX1 extract provides the clinically recognized level of OPCs for consistent, life-enhancing benefits, and is combined with phospholipids for even greater absorbability. Clinical OPC provides high-absorption, high-antioxidant strength for the ultimate in cellular, cardiovascular and immune system support.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Single Vitamin

Vitamin D3 5,000 IU Softgels by NOW

NOW Vitamin D-3 Softgels supply this key vitamin in a highly absorbable liquid soft gel form. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in food. As more people avoid sun exposure, vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply. Vitamin D is important for supporting the immune system and maintaining strong bones.

Multiple Vitamin/Mineral

Core Daily-1 Women Multivitamin by Country Life

Get the essential nutrients a woman needs for health and wellness.* Country Life’s Core Daily-1 for Women multivitamin simplifies your daily nutrition with full-spectrum support across seven key nutritional areas.* Certified gluten free and vegetarian, this daily multivitamin for women contains 200-plus mg of the company’s exclusive Women’s Health Blend, as well as more than 30 raw whole foods and body-ready “coenzymated” B vitamins to support your energy levels.* In addition to these key nutrients, it’s formulated with a cranberry plus blend, iron, probiotics, digestive enzymes and aloe.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Specialty & Herbal Supplement Category

Acidophilus, Probiotic or Enzyme

Dr. Formulated Probiotics Once Daily (Women’s & Men’s) by Garden of Life

Garden of Life’s Dr. Formulated Probiotics Once Daily Women’s & Men’s were formulated by David Perlmutter, MD, a brain-health expert, a board-certified neurologist, No. 1 New York Times best-selling author, fellow of the American College of Nutrition, and expert in the human microbiome.

Dr. Perlmutter created the Dr. Formulated Probiotics Once Daily Women’s, a “just one capsule a day,” shelf-stable probiotic designed to support a woman’s microbiome with a high count of diverse probiotic strains including L. reuteri and L. fermentum to support women’s digestive, immune system and vaginal health.* With a high CFU count and specially selected probiotic strains, Once Daily Women’s also contains an organic whole food prebiotic fiber blend for optimal benefit*

Dr. Perlmutter created the Dr. Formulated Probiotics Once Daily Men’s formula exclusively for men, with a high potency count of beneficial probiotics made from diverse strains, including lactobacilli and bifidobacteria, that are resistant to stomach acid and bile, to support colon health, immune system health and digestive system health.* Each capsule has a powerful 50 billion CFU tailored to support men’s daily health.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

EFA Supplement

Ultimate Omega by Nordic Naturals

The No. 1 fish oil brand in the U.S.,‡ Nordic Naturals Ultimate Omega offers support for body and mind with no fish burps or aftertaste. This omega-3 concentrate delivers more EPA and DHA than most fish oil products to provide more essential health benefits in a smaller serving. Without solicitation, doctors and researchers worldwide consistently choose this top omega-3 formula. Like all Nordic Naturals fish oil supplements, Ultimate Omega is offered in the triglyceride molecular form—the form naturally found in fish, and the form most easily recognized and absorbed by the body. Sustainably made from 100 percent wild-caught sardines and anchovies, Ultimate Omega is a convenient way to help optimize immune system function, and support a health heart and brain, with every daily serving.*
‡Based on ClearCut, Nielsen, and SPINS annual sales data.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Children’s Health Supplement

Nordic Berries by Nordic Naturals

Nordic Naturals Nordic Berries multivitamin is a great way to give growing kids important nutrients they need; in fun gummies they’ll enjoy day after day (adults love them too). These deliciously nutritious treats deliver essential vitamins, minerals and antioxidants in every tasty serving, including zinc and vitamins A, C, D3 and E. Nordic Berries even contain full-spectrum B vitamins—hard to find in a gummy. Made for ages 2 and up, these multivitamin gummies help support healthy growth and development during the early years and beyond.* With their refreshing sweet-and-sour citrus taste, and impressive nutritional value, the pectin-based vegetarian gummies are a delicious way to help fill everyday nutritional gaps.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Green Food Supplement

Green Vibrance by Vibrant Health

America’s No. 1 superfood, Green Vibrance is packed with micronutrients and 25 billion probiotics that support all four pillars of health: nutrition, circulation, digestion and immunity—improving biological requirements to run at peak efficiency, increase energy and boost your immune system.

Green Vibrance is celebrating 30 years this year, evolving through a tireless pursuit of the most efficacious and comprehensive formula possible, according to the company.

Fiber/Internal Cleanser Supplement: TIE

Psyllium Whole Husk by Yerba Prima

Top-selling fiber in the natural food industry! Turn to the nation’s oldest, most trusted makers of dietary fiber products. More than just a daily fiber dose, Psyllium Whole Husk also helps heart health, weight management and lower cholesterol levels.

Cleanse More by ReNew Life

Renew Life Cleanse More is designed to reset and refresh your system, working in harmony with the body’s natural detoxification process to help eliminate waste and toxins which can live in the environment, processed foods and even in your own digestive tract. This advanced herbal formula includes natural magnesium to help eliminate toxins, promote regularity and relieve occasional bloating and constipation.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Herbal Supplement

CuraMed, Terry Naturally by EuroPharma

CuraMed features the only patented, clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones. The curcumin in CuraMed has more than 70 groundbreaking, published studies, and is requested by researchers around the world. From non-GMO (genetically modified organism) turmeric grown without chemicals. For the best in healthy inflammation response† and liver, brain, heart, immune and cellular health.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
†Occasional inflammation due to exercise or overuse.

Homeopathic Remedy

Arnica montana by Boiron

Boiron Arnica montana reduces muscle pain, stiffness, swelling from injuries, and bruises.* This homeopathic medicine will not interact with other medications or supplements or cause drowsiness. It will also not mask symptoms of a more serious condition. Easy to take, the oral pellets melt under the tongue without water, chewing or swallowing pills. Boiron Arnica montana is available over-the-counter in a multidose tube of approximately 80 oral pellets or a bonus pack of three multi-dose tubes.
*Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.

Joint/Bone Support

Bone Up by Jarrow Formulas

BoneUp is a comprehensive micronutrient formula that provides StimuCal MicroCrystalline HydroxyApatite (from free-range New Zealand calves) and micronutrients to support bone health.* StimuCal is a natural source of calcium shown to support bone mineral density better than calcium carbonate.* StimuCal also provides bone proteins, including type I collagen. Vitamins D3 and K2 (as natural MK-7) work together to support calcium deposition into bones.*

Health Claim: Adequate calcium and vitamin D as part of a healthful diet, along with physical activity, may reduce the risk of osteoporosis later in life.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Women’s Health Supplement

Transitions, Menopause Support by Pure Essence Labs, Inc.

With more than 12,000 mg of whole food value, Transitions is an exquisite blend of botanicals and nutrients traditional Chinese medicine (TCM) has used for thousands of years for feminine support. It is designed to promote maximum comfort during perimenopause and menopause. Transitions, Menopause Support helps with hot flashes,* supports positive mood,* breast health,* healthy stress response* and supports natural feminine balance,* and calms midlife discomforts.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Pet Health Supplement

Hip & Joint by Vital Planet

Hip and Joint from Vital Planet supports joint and hip health to help reduce stiffness. The formula contains glucosamine, MSM, turmeric and boswellia. Non-GMO, grain- and gluten free, these tasty beef-flavored chewable tablets appeal even to picky pups.

Brain Support Formula

MycoBotanicals Brain by Host Defense Mushrooms

MycoBotanicals Brain by Host Defense Mushroom supports concentration, memory and cognitive function.* Ginkgo, bacopa and gotu kola support brain health.* Lion’s mane and reishi mushrooms support neurological and adrenal function.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.

Men’s Health Supplement: TIE

Ultra Prostate Formula by Life Extension

Maintaining prostate health involves several factors, so Life Extension designed Ultra Prostate Formula to deliver a dozen complementary ingredients to address the multiple factors essential to prostate health. This includes saw palmetto and pygeum extracts, rich in the bioactive compound beta-sitosterol, to promote healthy prostate function, healthy urine flow and more. Also included are potent botanicals to help support healthy hormone balance. Stinging and dwarf nettle root with flax seed and Norway spruce extracts help encourage healthy prostate hormone metabolism. Boswellia (Indian frankincense) and flower pollen extracts help inhibit inflammation to support healthy urination patterns. This formula includes multiple research-proven ingredients to help maintain healthy nighttime urination, prostate function and size, and hormone metabolism to support lasting prostate health.

Steel-Libido by Irwin Naturals

Steel-Libido supports and inspires sexual vitality.* This powerful formula combines traditional botanicals and targeted nutrients to support male enhancement and pleasure.* Use this product daily to maintain an active sex life, or occasionally as needed to maximize enjoyment.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.

Weight Maintenance Formula

Skinny Garcinia Vegetable Capsules by Bluebonnet Nutrition

Successful weight loss and weight management depends on sensible goals, managed expectations, exercise, a well-balanced diet and willpower. However, adding a nutritional supplement, such as Bluebonnet’s Skinny Garcinia Vegetable Capsules, that supplies the body with the right nutrients for successful weight management without stimulants can really help give individuals the jumpstart they need to achieve their ideal weight. This unique, kosher certified formula is not only iGen non-GMO certified and free of most allergens (e.g., soy, gluten and milk), but it also includes the right combination of nutrients at scientifically substantiated potencies. By delivering the patented South Asian fruit extract, Garcinia cambogia, known as Super CitriMax that is standardized to 60 percent (750 mg) hydroxy citric acid (HCA), as well as L-carnitine, chromium, choline, inositol, vitamin B6, methionine and important electrolytes, Bluebonnet’s Skinny Garcinia Vegetable Capsules are a truly wholesome approach to successful weight management.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.

Digestive Support Formula

Digest Gold by Enzymedica

The enzymes in Digest Gold, America’s No. 1 selling enzyme formula, break down all the parts of a typical large meal, such as fat, fiber, protein and carbohydrates.* Each capsule unlocks nutrients to fuel your day and gives relief for occasional gas, bloating and indigestion.*

Powered by Thera-blend, the enzymes in Digest Gold are active throughout the entire digestive tract, maximizing your health benefits. ATPro provides essential ingredients to boost your cellular powerplant and give you more energy with every meal.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Energy Formula

Energy Plus by Pure Essence Labs, Inc.

Energy Plus is a caffeine free, all-natural energy and focus formula. Perfect for both mental and physical vitality. The adaptogens and superior herbs in the formula are rich sources of the “Qi” and “Essence” energies made famous by traditional Chinese medicine (TCM). These phytochemicals support: sustained energy without the jitters or crashes,* sharp mental focus* and healthy hair, skin and nails.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Heart/Cardio Support Formula

Clinical OPC Heart, Terry Naturally by EuroPharma

Clinical OPC Heart features concentrated levels of the most influential heart-healthy ingredients to help fill nutritional gaps in diet and promote optimal cardiovascular function.* Clinical OPC Heart delivers high quality, never adulterated, clinically studied ingredients in their most effective bioavailable forms, for excellent absorption and benefits. This combination of powerful nutrients and polyphenols supports overall cardiovascular function*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Immune Support Formula

Wellness Formula by Source Naturals

Often imitated, but never duplicated, Wellness Formula is the legendary powerhouse of the immune support category. Winner of a record 18 Vity Awards, Wellness Formula has led the Immune Support category—which has only grown in importance—since establishing it in 1982. The iconic formulation’s 30-plus vitamins, minerals and time-tested herbs include key nutrients to support a healthy immune system. It delivers a high-potency dose of vitamin C, plus zinc and vitamins A & D, all of which perform double duty as antioxidants. It also features time-tested herbs used for immune support such as echinacea, elderberry, astragalus and isatis. These nutrients work together to support the respiratory system, antioxidant defense, and a healthy stress response. When customers want advanced immune support, Wellness Formula is the “go-to” favorite.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Sexual Function Formula

Steel-Libido by Irwin Naturals

Steel-Libido supports and inspires sexual vitality.* This powerful formula combines traditional botanicals and targeted nutrients to support male enhancement and pleasure.* Use this product daily to maintain an active sex life, or occasionally as needed to maximize enjoyment.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.

Sports Nutrition Category

Functional Beverage

Orgain Organic Nutrition Shake by Orgain

Ranked No. 1 organic nutrition shake in the U.S. by $ sales volume,1 Orgain Organic Nutrition Shake is organic, creamy and delicious grass-fed nutrition. These shakes feature 16 g organic grass-fed protein, 20 vitamins and minerals and a fruit and veggie blend for holistic immune-supporting nutrition on the go. Packed full of organic planet-based protein, Orgain’s flagship all-in-one organic nutrition shakes deliver the nutrition your body craves, and the flavor your taste buds swoon for. Whether you’re a busy professional, parent or athlete, enjoy these nutrition shakes as a wholesome snack or a meal replacement shake. Nutrition made easy. Orgain Organic Nutrition Shake is a good source of vitamins C, D and zinc to support immunity.

Reference:

1 SPINS, Ranking Report 24wks Ending 08/08/21 (MULO + Natural Channels).

Liquid Aminos

Triple Strength L-Carnitine Liquid by NOW

NOW L-Carnitine Liquid has all the properties of carnitine in a highly absorbable liquid form. Carnitine is a non-essential amino acid that helps to maintain overall good health by facilitating the transfer of fatty acid groups into the mitochondrial membrane for cellular energy production.* It naturally occurs in red meat and other animal-source foods, but the company recommends supplementation to obtain optimal levels of this excellent amino acid. NOW L-Carnitine is the purest form, clinically tested and vegetarian (non-animal sourced). NOW Triple Strength L-Carnitine Liquid has three times the L-Carnitine (3,000 mg per tablespoon) as in NOW’s regular strength product (1,000 mg per tablespoon). All NOW Sports products are certified to meet the requirements and standards of Informed-Sport.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Muscle Enhancement

Creatine Monohydrate by MRM

Creatine Monohydrate is one of the most popular, effective and researched amino acid supplements because it has the ability to quickly increase muscle mass and strength.* It is a high powered energy precursor that helps recycle ATP (the body’s ultimate energy source). Taking supplemental doses of creatine monohydrate can increase muscle creatine and phosphocreatine (PC) concentrations. PC is required for immediate bursts of energy during high intensity and anaerobic exercise. Therefore, supplementing can lead to improvements in muscle energy production and recovery.*

Bodybuilders, athletes and exercise enthusiasts often notice remarkable increases in muscle cell size and strength, while experiencing decreases in fatigue and faster recovery.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Protein Powder

Whey Protein Isolate Powder by Bluebonnet Nutrition

Bluebonnet’s Whey Protein Isolate Powder is sourced from grass-fed cows that have not been treated with antibiotics, or recombinant bovine growth hormones (rBGH)/(BST). Each serving delivers 26 grams of crossflow microfiltered whey protein isolate that is made without artificially-derived colors, flavors or sweeteners, making it a clean and delicious way to power up your favorite drinks, smoothies or meals. Whey is a rich source of branched chain amino acids (BCAAs), glutamic acid and important immune-boosting immunoglobulins, making it a favorite among athletes for post-workout fuel. This is because whey protein has the highest biological value (BV) of any protein on the market, which refers to a protein that has all of the essential amino acids in adequate quantities to sustain growth and development making Bluebonnet’s Whey Protein Isolate Powder is the right whey for the best workout. Available in five delicious flavors, Original/Unsweetened, Vanilla, Chocolate, Strawberry and Mixed Berry.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Weight Gainer

MRM Gainer by MRM

MRM’s Gainer contains a special combination of whey protein concentrate, isolate and micellar casein to provide both fast and slow digesting proteins. This contributes all the essential amino acids to support lean muscle growth.* Gainer contains a clean carbohydrate complex of fast and slow digesting carbohydrates and fiber to provide a long-lasting source of energy without creating blood sugar spikes, which can be detrimental to healthy weight gain.* In addition, MRM included sunflower oil, a heart healthy oil high in unsaturated fats.* MRM added enzymes and probiotics to help balance the microbiome for better immune and digestive health so you can get the most from the foods you eat.* Available in Chocolate and Vanilla flavors, Gainer offers 25 g of complete protein, added digestive enzymes and probiotics, and BCAA+G for muscle recovery.* It is also hormone- and BSE free.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Sports Nutrition Bar

Organic Fit Protein Bars by Garden of Life

Whether you’re thinking about shedding a few pounds or just simply want to stay fit, Garden of Life’s Organic Fit bar is a delicious way to enhance your diet and exercise program.

Providing 14 g of clean, high-quality Certified USDA (U.S. Department of Agriculture) Organic and Non-GMO (genetically modified organism) Project Verified protein to build and refuel muscle, Organic Fit bars also contain 225 mg of Organic Svetol green coffee bean extract. Also included is 13-14 g of organic prebiotic fiber (varies by flavor) to help you feel fuller longer and 150 mg of organic ashwagandha to help you burn fat and fight cravings.

Garden of Life’s plant-based Organic Fit high protein for weight loss bars taste decadent and indulgent, but provide low glycemic, high protein support as part of your daily success plan. Super convenient to take with you when you’re on-the-go or need a quick healthy snack.

Organic Fit Bars are available in delicious flavors: S’mores, Chocolate Almond Brownie, Chocolate Coconut Almond, Salted Caramel Chocolate, Peanut Butter Chocolate, Chocolate Fudge and Chocolate Covered Cherry.

Natural Medicine Category

Natural Allergy/Hay Fever Remedy

RhinAllergy Tablets by Boiron

Unlike conventional medications that mask full-blown symptoms, Boiron RhinAllergy tablets target specific symptoms of hay fever or other upper respiratory allergies. This homeopathic allergy medicine is easy to take at the first sign to relieve itchy, watery, burning and irritated eyes; sneezing; runny nose; and itchy throat and nose.* The tablets dissolve quickly under the tongue without water, chewing or swallowing pills. It’s non-drowsy and does not interact with other medications or supplements. RhinAllergy is not habit-forming and there’s no risk of a rebound. It won’t mask symptoms of a more serious condition. Recommended for everyone ages 2 and up, it’s available over-the-counter in a box of 60 pleasant-tasting tablets. The RhinAllergy line includes slightly sweet melt-away pellets for children.
*Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.

Seasonal Support

Oscillococcinum by Boiron

Clinical studies show that Oscillococcinum reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue.* Easy to take, the slightly sweet pellets dissolve under the tongue and are recommended for everyone ages 2 and up. This homeopathic flu medicine is used in more than 50 countries, including France for more than 50 years and where it is currently the overall best-selling flu medicine. It’s non-drowsy and does not interact with other medications or supplements. It won’t mask symptoms of a more serious condition. Oscillococcinum is available over-the-counter in boxes of 6, 12 or 30 doses.
*These “Uses” have not been evaluated by the Food and Drug Administration.

Headache Remedy

CuraMed Acute Pain Relief,*† Terry Naturally by EuroPharma

CuraMed Acute Pain Relief† is a small, easy-to-swallow liquid gel that features a unique delivery system that joins modern day science with time tested botanical wisdom. Featuring a combination of the world’s most clinically studied enhanced absorption curcumin and our proven standardized boswellia emulsified with black sesame seed oil (using a patent-pending method) for outstanding benefits. Exclusive from Terry Naturally.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
†Occasional muscle pain or inflammation due to exercise or overuse.

Natural Indigestion Remedy

Heartburn Soothe‡ by Enzymedica

Enzymedica’s Heartburn Soothe‡ is the result of detailed, proprietary scientific research to provide immediate results.* This formula soothes occasional heartburn, protects the digestive tract and rebuilds the mucosal lining of the GI (gastrointestinal) tract.*

It represents a major scientific breakthrough that supports digestive health and total body wellness, by combining the effects of alginate, a buffering agent from seaweed, and a unique botanical extract.* These ingredients act as both a barrier and a buffer for gastric acid, while soothing the GI tract lining.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
‡This formula is for occasional heartburn (not intended for chronic heartburn).

Natural Sleep Remedy

Deep Sleep by Herbs, Etc.

Deep Sleep is the solution to various types of sleep difficulties. It does more than simply relax body and mind. It restores a natural sleep rhythm. Deep Sleep is specifically designed for those who long to fall asleep, stay asleep, and wake up refreshed, alert and energized—all without side effects. The secret to Deep Sleep’s effectiveness is the inclusion of fresh (never dried) herbs rich in the constituents essential to achieve sound sleep. These fragile herbal constituents retain their beneficial properties only when they are extracted while fresh and succulent. Deep Sleep contains fresh California poppy, fresh valerian, fresh passionflower, fresh chamomile, fresh lemon balm, fresh oat seed and orange peel.

Supplier Merchandising Support Category

Best Supplier-Provided Educational Materials

Terry Naturally by EuroPharma

As a company based on scientific validation, EuroPharma, makers of the Terry Naturally brand, devotes a great deal of resources to providing the information retailers need to match the right product to the right consumer. The company believes that quality information is needed to make informed health decisions. The EuroPharma team communicates this information in a wide variety of ways, including third party non-branded information on research, educational webinars featuring experts in natural health, branded product literature that highlights unique points of differentiation, and a science and education team available to answer any type of question from retailers.

Best Computerized Point-of-Sale System

CATAPULT Retail Point of Sale Software by ECRS

ECRS is a retail solutions provider that is future-proofing today’s retailers and preparing them for tomorrow’s opportunities. ECRS’ CATAPULT system is the market’s only truly unified point of sale platform. With CATAPULT, point of sale, self checkout, web-store, inventory, customer loyalty, back office and enterprise management all share a single transactional business logic. Unified Transaction Logic empowers retailers by providing actionable business intelligence across the enterprise in real time. Unifying hardware, software and services, ECRS offers a friction-free, cost-saving solution.