VRM Media Announces Editorial Staff Promotions

by VRM Media | May 7, 2015

East Brunswick, NJ, May 7, 2015 — VRM Media, the healthy business media company, has announced the promotion of two editorial staff members, Janet Poveromo and Shari Barbanel, effective immediately.

Janet Poveromo has been named Editor-in-Chief of Vitamin Retailer (VR), the leading B-to-B publication serving retailers and other members of the dietary supplement industry. Poveromo, who has been with VRM Media since 2006, was most recently the Managing Editor for VR.

In addition to serving as Editor-in-Chief (EIC) of Vitamin Retailer, Poveromo will retain her current title as EIC of the VRM’s Nutrition Industry Executive (NIE), which serves the needs of nutritional product manufacturers and ingredient suppliers.

“Our company is very pleased to have someone with as much industry experience, business knowledge and media expertise as Janet Poveromo to take over the editorial reigns at Vitamin Retailer,” said Daniel McSweeney, VRM President. “Since first joining the VR staff over nine years ago, Janet has risen up the ranks from Associate Editor to Managing Editor, and now to Editor-in-Chief of Vitamin Retailer. I congratulate Janet on her promotion, and look forward to seeing Janet put her own personal stamp on VR’s editorial content.”

Shari Barbanel, who first joined VRM in January, 2011, has been named the new Editor-in-Chief of Natural Practitioner (NP), the business magazine for alternative, complementary and integrative health care professionals. Barbanel had most recently been the Managing Editor for NP, while also contributing to VR as well as NIE.

“Shari is a very skilled business editor, and I know she will have a tremendously positive impact on Natural Practitioner,” McSweeney commented.

Since 1994, VRM Media has been a leading business media company serving the informational needs of the health and natural products industry. The company’s stable of B-to-B publications also includes the recently acquired Fitness Trainer, a digital magazine for personal trainers and fitness instructors.

For more information contact:
Daniel McSweeney
805-646-2921
DanM@vrmmedia.com

Janet Poveromo
732-432-9600, ext. 104
JanetP@vrmmedia.com

Shari Barbanel
732-432-9600, ext. 108
ShariB@vrmmedia.com