press release
Building a Public Relations Strategy for Your Store
Public relations (PR) plays a critical role in shaping your store’s reputation, increasing visibility and building trust with your community. While PR is often depicted in media as an industry of celebrity endorsements and press stunts, its core function is much simpler: creating and maintaining a positive image through earned media. In this article, we’ll ...
VRM Media Announces Editorial Staff Promotions
East Brunswick, NJ, May 7, 2015 — VRM Media, the healthy business media company, has announced the promotion of two editorial staff members, Janet Poveromo and Shari Barbanel, effective immediately. Janet Poveromo has been named Editor-in-Chief of Vitamin Retailer (VR), the leading B-to-B publication serving retailers and other members of the dietary supplement industry. Poveromo, ...
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