For the 15th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new natural products.

Fifteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products by asking for the opinions of natural product retailers. Now, the objective remains the same, as these stores offer feedback and suggestions on items that made an impact on the market released starting in 2021 through 2022.

The VR editorial staff would like to extend sincere thanks to not only all of the retailers who participated, but also the manufacturers who created these memorable and successful products in a time during which they were needed most.

In no particular order, VR presents the 2022 best new products!

Concentrated Ionic Chlorophyll 6000 by Trace Minerals

Ionic Chlorophyll 6000 by Trace Minerals (Ogden, UT) is a concentrated, high potency formula that contains 6,000 mg per bottle of chlorophyll that’s naturally flavored with peppermint essential oil. Studies suggest it may support the body’s natural detoxification processes, weight management, energy production, digestion and immunity. Each serving contains 50 mg of chlorophyll from sodium copper chlorophyllin and 5 mg of Ionic Trace Minerals, a concentrated complex of full spectrum ionic trace minerals for body mineral balance. Plus, it’s gluten free, certified vegan, and non-GMO (genetically modified organism), and provides 120 servings per 2-oz. bottle with an MSRP of $29.99.

“Ionic Chlorophyll by Trace Minerals is a phenomenal product,” said Susanne Engelbert, owner, Eterna Health Foods in Mansfield, TX. “My customers absolutely love the results they are experiencing with this product versus other chlorophyll on the market. It is easily absorbed and utilized. I highly recommend it.”

For more information, call (800) 624-7145 or visit www.traceminerals.com.

Dr. Formulated Probiotics 30 Billion by Garden of Life

If one is new to the probiotic arena, they have hit the trifecta of digestive and immune system health* with Garden of Life’s (West Palm Beach, FL) Dr. Formulated Triple Action Probiotics 30 Billion—the perfect place to get started, according to the company. These probiotics are special since they not only contain 30 billion CFU of diverse strains per serving, but they also provide a prebiotic blend to promote the growth of good bacteria—super important to support a healthy microbiome.* Dr. Formulated Probiotics 30 Billion contains an exclusive postbiotic blend to support Bifidobacteria growth—also the good stuff, the company stated. All of this means that users get triple-action daily support for digestive and immune system health—all in one, easy-to-swallow, small capsule per day.*

“New this year are the Dr. Formulated with pre-, pro- and postbiotics by Garden of Life,” said Dianna Singh, owner, Elk Grove Vitamins (Elk Grove, CA). “Customers are becoming savvier with the understanding of what ‘pre’ and ‘post’ actually mean. Now, there is the added bonus of some fascinating studies regarding the ‘post’ in the mix. They are definitely the top-selling probiotics in our store; we currently have about 20+ SKUs.”

They are available in a bottle of 30 capsules for $22.39.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

For more information, visit www.gardenoflife.com.

HRG80 Red Ginseng Energy Chewable by Terry Naturally/EuroPharma

As one of the world’s oldest adaptogens, red ginseng has been recommended for centuries. Now, Red Ginseng Energy takes ginseng to the next level, according to Terry Naturally/EuroPharma (Green Bay, WI). It features HRG80 Red Ginseng that is specially grown using ultra-clean, pesticide-free cultivation. This makes it safe, reliable, and boosts the plant’s levels of valuable compounds called noble ginsenosides to help consumers meet any challenge in stride, the company stated. In fact, it delivers seven times more rare, noble ginsenosides—the plant’s best-utilized form of the compound—so users feel energized and resilient every day.*††

Plus, the company combined this red ginseng with GammaSorb, a proven absorption-enhancing delivery system so this pleasant-tasting (xylitol) chewable tablet delivers optimal benefits, the company stated.

The result is support for focus, concentration and active life.*

• Mental and physical energy
• Resilience during stress^
• Concentration
• Stamina and endurance*

“This product clearly needs to be a 2022 best seller,” exclaimed Singh. “The testimonials are amazing and consistent. The GammaSorb delivery system is what hits this out of the park compared to others. Customers feel the results fast! Lack of ‘energy’ has been a strong ongoing issue through this entire year. Having a supplement backed with clinical studies and a fast acting chewable is a winner for our customers!”

The chewable tablets are available for $30.95.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

††Compared to the rare, noble ginsenoside content of conventional ginseng. ^Occasional stress. †Compared to classic ginsenosides in an in-vitro scientific (Caco-2) study.

For more information, call (866) 598-5487 or visit www.europharma.com.

Bone Broth Protein by Ancient Nutrition

Bone Broth Protein by Ancient Nutrition (North Palm Beach, FL) is a nutritional powerhouse with all the benefits of an ancient superfood. This warming, satiating sipping broth supports an overall healthy metabolism and gut, according to the company. The rich, savory broths come in three flavors: Chicken, Tomato Basil and Butternut Squash. All three contain 15 g of protein, support overall satiety and a healthy metabolism,* healthy joints, a healthy gut, healthy nails and skin, and feature collagen types I, II and III, glucosamine, chondroitin, hyaluronic acid and 18 amino acids.

“Ancient Nutrition is innovating the bone broth powder category with new sipping broths,” said Prugar. “There is something incredibly soothing about drinking a warm bone broth—especially on a cold evening.”

The broths are available in a 15.7-oz. container for $49.95.

*In conjunction with a healthy diet and lifestyle, including exercise.

For more information, visit www.ancientnutrition.com.

Herbal Gummy Line by Gaia Herbs

Gaia Herbs’ (Mills River, NC) Sleep Gummies combine ashwagandha for stress support and passionflower, which supports a sense of calm, to promote a good night’s rest; benefits build over time.* They are sweetened with apple and tart cherry, and flavored with sweet orange oil.

The Ashwagandha Gummies deliver a potent 6 g of this adaptogen per serving to support a healthy response to stress.* They are sweetened with blueberry, apple and date, and flavored with ginger and cinnamon.

The Relax Gummies contain a specially formulated blend of herbs traditionally used for sustaining emotional well-being and promoting a sense of calm and relaxation, including holy basil and lemon balm.* The gummies are sweetened with apple and blueberry and flavored with lemon oil.

“The three new Gaia Gummies are a much-needed product to reinvigorate the clean gummy category. The same great quality that you expect from Gaia in a tasty gummy. Our customers appreciate a line of great tasting gummies with made with truly clean ingredients. Whether you are looking for ashwagandha on its own, a tasty way to relax or a convenient way to support a healthy night’s sleep, Gaia’s got you covered,” said Travis Lemon, owner/operator, Tulsi at the Market in West Virginia.

The Sleep gummies are available for a suggested retail price of $17.99 for a 40-ct. bottle; the Ashwagandha gummies retail for $14.99 for a 45-ct or $26.99 for an 81-ct. and the Relax Gummies are available in a bottle of 45 gummies for a suggested retail price of $17.99.

*These statements have not been evaluated by the Food and Drug Administration. This product is now intended to diagnose, treat, cure or prevent any disease.

For more information, call (800) 831-7780 or visit www.gaiaherbs.com.

Chill Pill by Lively Vitamin Co.

Chill Pill by Lively Vitamin Co. (Madison, WI) is a stress relief supplement that features anxiety-busting nutrients that give users less stress and happier, according to the company. It offers a natural “chill out” effect* and encourages a sense of calm for the mind and body.* It fights off occasional stress and anxiety,* helps boost natural energy levels,* balances the body’s stress-hormone levels* and promotes healthy sleep.

Tim O’Brien, owner of The Healthy Place based in Wisconsin, shared that “Customer reports have been extremely positive around this product because of the fact that it starts working in 30 minutes and with noticeable improvement. Customers report a calming effect, less anxiety and an uplift to their mood. The magnolia (50 percent honokiol), 5-htp and theanine at the right potencies are some of the star nutrients in the product. It’s my go-to!”

The capsules are available in a 90-capsule bottle for $44.99 or a 180 capsule bottle for $79.99.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

For more information, visit www.livelyvitaminco.com.

Ashwagandha+ Relax by Himalaya

The adaptogenic power of Himalaya (Sugar Land, TX) Ashwagandha combined with GABA, holy basil and chamomile helps you relax so your body can balance stress and energy levels to leave you feeling refreshed and rested.*

• Ashwagandha helps promote deeper levels of relaxation*
• GABA helps support a calm, collected outlook*
• Holy basil supports tranquility, relaxation and adrenal wellness*
• Chamomile is useful during times of occasional sleeplessness*

Holly Prugar also recommended this product as one of the new ones that impressed and excited her as an effective, high-potency product.

They come in a bottle of 60 vegetarian capsules for $23.99.

*These statements have not been evaluated by the Food and Drug Administration. This product is now intended to diagnose, treat, cure or prevent any disease.

For more information, visit www.himalayausa.com.

Vital Cleanse by Vital Planet

This two-part, 14-day system by Vital Planet (Palm Harbor, FL) contains ingredients traditionally used to eliminate waste and impurities in the body.* According to the company, it helps relieve constipation;* is formulated by natural digestive care expert Brenda Watson, CNC; supports a healthy, balanced intestinal environment;* supports the body’s natural detoxification and elimination function;* and is non-GMO, gluten free, soy free and vegan. Part one is vegetable capsules, and part two is vegetable liquid-filled capsules.

“Who doesn’t love the queen of digestion Brenda Watson!” said Mosser. “Get Healthy is eagerly waiting for a family of cleanses to hopefully be released in the coming year. Until then, we will be satisfied with her new Vital Cleanse, which we use as a go-to two-week cleanse for a whole-body reboot.”

The kit is available for $34.99.

*These statements have not been evaluated by the Food and Drug Administration. This product is now intended to diagnose, treat, cure or prevent any disease.

For more information, visit www.vitalplanet.com.

Pink Lemonade Swirl Algae Oil by Barlean’s

Algae oil is the superfood to end all superfoods in the vegan world. It’s the only vegan omega-3 that provides a direct source of EPA and DHA, the essential fatty acids that we all need but are difficult to consume enough of on a plant-based diet. Barlean’s (Ferndale, WA) Seriously Delicious Pink Lemonade algae oil provides an easy way to get an incredible 420 mg of DHA and 210 mg of EPA in just one tasty tablespoon, according to the company. Great for vegans and for all—anyone who loves a glass of cold, refreshing pink lemonade will love the taste of this emulsion and the benefits that come with it. Great for vegans, meat eaters, picky kids and pretty much anyone who loves the taste of cold, refreshing pink lemonade.

“I’ve had some vegan customers wanting a liquid option of an algae-based omega for some time now,” commented Mosser. “I am happy to say my customers are extremely happy with what Barlean’s has provided and everyone says it tastes great too.”

It is available in a 16-oz. bottle for $37.99.

For more information, visit store.barleans.com.

Propolis Extract EP300 Chewable by Terry Naturally/EuroPharma

Propolis is produced by bees from plant materials they collect to protect the hive. It has been used for thousands of years to promote overall wellness and immune defense.* Terry Naturally/EuroPharma’s (Green Bay, WI) Propolis Extract EP300 contains a wealth of more than 300 special compounds. This convenient chewable tablet can be the go-to immune supplement for the entire family, benefitting adults and children ages four and up.* The product supports upper respiratory function, children’s ear health, healthy bacterial balance, natural resistance and everyday wellness,* according to the company. It also features the company’s exclusive GammaSorb Delivery System, a plant-based material that binds to nutrients, making them more easily absorbed and bioavailable for optimal benefits.

“Where has this been?” Asked Singh. “A remarkable product that every family needs to have in their cabinet. Having used this product myself, I can tell you how mild tasting and how good the flavor is, especially for children. Infections are so very common in every household and this product is wonderful to help defend and strengthen our immune systems for the entire family. Wonderfully also backed by studies, just a wonderful product!”

The supplement is available in a bottle of 60 chewable tablets for $26.95.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

For more information, call (866) 598-5487 or visit www.europharma.com.