Florida-based Twinlab Consolidated Holdings, Inc. has promoted senior vice president of finance, Carla Goffstein to chief financial officer (CFO). For the past seven months, she has been serving as the company’s interim CFO, following Al Gever’s term. Goffstein will play a critical role as part of the senior leadership team, reporting to CEO, Anthony Zolezzi, and working with investors and the board of directors on strategic and financial decision making for the company.

“Carla exudes the right balance of intellect, entrepreneurial enthusiasm and big company discipline that will be necessary to take Twinlab to the next level of growth as part of the health care conversation,” said Anthony Zolezzi, CEO of Twinlab. “Securing the right talent for the Twinlab team is my focus right now, and Carla has exceeded our expectations during her interim role as CFO. She will help us bring Twinlab to an entirely new level of success.”

Goffstein joined Twinlab in January 2018, after a 22-year career with Procter & Gamble serving in different financial management roles and most recently serving as their associate director of finance for global business services. She graduated with a bachelor of science degree in business and finance from Miami University.  

In her CFO role at Twinlab, Goffstein will set the strategic finance direction for the company and provide leadership, mentorship and coaching to foster an environment of problem solving and best practices to attract and retain high-caliber financial talent. She will lead the finance and accounting team with preparation of financial reports and briefings including P&L (profit and loss statements), balance sheets, cash flow statements and mandatory internal reports. Additionally, she will facilitate business planning for Twinlab, while helping to identify operational opportunities and developing sufficient controls.

“The new energy of the company under the direction of CEO, Anthony Zolezzi is highly motivating and I’m excited to be part of Twinlab’s journey at this stage,” said Goffstein. “I’m looking forward to taking more of a role in the oversight of Twinlab’s finances while actively contributing to the company’s future direction and growth.”

For more information, visit https://www.twinlab.com.