Anthony Zolezzi has been named chief executive officer of Florida-based nutritional and nutrient supplement company, Twinlab Consolidated Holdings, Inc. (Twinlab). Formally appointed to the company’s board of directors in May of this year, in his new role as CEO, Zolezzi will lead the 50-year-old company into the next evolution of transforming personal health through nutrition.

“Anthony is a proven leader and innovator in the natural products industry,” said David Van Andel, chairman of Twinlab. “He has the unique ability to spot opportunities and create value and innovative relationships of products against unmet needs. With his direction and insight, Twinlab will be poised to uniquely deliver on helping people live healthier lives.”

According to the company, Zolezzi has played a major role for the past 30 years in leading and advising corporations to innovate within their existing strengths, while increasing profitability and uncovering new innovations. His work has resulted in numerous successful entrepreneurial movements, companies and products focused on sustainability and health.

Some of Zolezzi’s business ventures include creating the partnership between Wild Oats and Walmart to make wellness products both affordable and accessible, which became one of the most successful product launches in Walmart’s history. He co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies, then created a partnership with PepsiCo and sold it to Waste Management in 2006. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food category, resulting in a multi-million-dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry. Furthermore, he created Bubba Gump Shrimp Co. packaged retail shrimp and restaurants based on the award-winning film “Forrest Gump.”

“One of the aspects of this role with Twinlab that excites me the most is the breadth of science and quality of products in the Twinlab and Reserveage brands,” said Zolezzi. “This is a critical time for nutritional supplements as consumers are actively exploring new ways to take charge of their health. I’m highly motivated that we can do that through new innovation and technology within Twinlab’s family of brands.”

For more information, visit www.tchhome.com.