Retailers that focus on private label products and sourcing from unique suppliers are scoring points with shoppers. According to the new American Innovation Index (AII), Trader Joe’s, Whole Foods Market and ALDI are seen as the most innovative grocers by today’s consumers.

Now in its sixth year, the AII is conducted and published by Fordham University’s Gabelli School of Business, Rockbridge Associates and the Norwegian School of Economics. This year’s study was conducted in July and August and covered 200 companies from 20 industries, including retail, travel, financial services, technology, communications and manufacturing. according to Progressive Grocer.

Trader Joe’s, known for its curated private label assortment and vibe of discovery, according to Progressive Grocer, was first in the grocery category and the fourth most innovative company overall. The researchers wrote, “Trader Joe’s is extremely popular with consumers and has established itself as a brand known for creative snack combinations and regular new product drops, potentially aiding in how consumers view its innovation.”

Whole Foods came in second on the innovation ranking. Shoppers’ simultaneous interest in innovation and value is evident in the strong third-place showing from another grocer that makes its mark with store brand products, ALDI.  Rounding out the top 10 list of grocery retail banners viewed as innovative by consumers were Publix, Kroger, CVS, Walgreens, Albertsons, Safeway, Ahold and Rite Aid.