Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024.
Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said.
According to the company, Trace’s updated packaging is “modern and relevant,” while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and efficiently integrate the products into their daily routines. The new branding is reflected for all products across all seven of Trace’s categories.
“We are utilizing this moment to educate our retail clients and customers on the power of ionic minerals. Trace’s legacy ingredients are built on its established brand heritage over the last 50 years, and we’re eager to showcase how we’re continuing to innovate and formulate products for the future,” said Trace CEO Matt Kilts. “Mineral depleted soils have created a prevalent issue in human health with mineral insufficiency continuing to impact efforts to maintain a healthy lifestyle. Our mission remains steadfast to remineralize the world, and we look forward to continuing this work under our enhanced brand identity.”
In addition to the new packaging and brand name, Trace is marking the moment and its commitment to ongoing product development including scientific research and insights, innovation on product formulations with superior ingredients, and an emphasis on sustainability initiatives.
“Our award-winning brand is already launched globally, but with this exciting revitalization, we’re armed to make even greater waves abroad through an innovative and modernized lens,” said Trace CMO Linnette Reindel. “‘We own the drop’ is more than a tagline—we lean in on mineral-infused drops that will uplift the health and well-being of everyone across the world who embarks on a ConcenTrace journey.”
Retailers can expect the new packaging on store shelves and online beginning in Fall 2024.
For more information, visit www.traceminerals.com.
