The Vitamin Shoppe has announced the launch of a franchising model for independent operators to open The Vitamin Shoppe stores in their own communities around the United States. This is the first time in its 44-year history that The Vitamin Shoppe will partner with business owners to operate franchise stores.
The Vitamin Shoppe’s franchise model rewards franchise partners for driving VitaminShoppe.com and VShoppe app sales, via a commission structure that creates a seamless omnichannel experience for both franchisees and their customers. The customer experience across franchise stores is designed to be identical and indistinguishable from the 680+ retail locations owned by The Vitamin Shoppe.
Sharon Leite, CEO of The Vitamin Shoppe, commented, “Now is an especially opportune time to partner with highly motivated entrepreneurs to expand our store fleet. This new growth strategy is a capital-efficient way to grow our retail footprint in a favorable real estate market, while empowering our franchise partners to create dynamic, locally-owned businesses. With the events of the past year, consumers have become more invested in their health and well-being, as reflected in The Vitamin Shoppe’s performance. We are tapping into this industry’s strong runway for growth by partnering with franchisees who share our passion for quality, innovation, and the health of their customers and communities.”
The journey to franchise ownership with The Vitamin Shoppe can be completed in an estimated six to eight weeks, according to the company. The first franchised locations of The Vitamin Shoppe stores are expected to open later this year. Franchise markets are available in all U.S. states, with the exceptions of Washington and Oregon, where The Vitamin Shoppe operates stores under the Super Supplements banner.
For more information, visit www.vitaminshoppe.com.
