VMS
Church & Dwight Sells Supplement Brands to Piping Rock Health Products
After a strategic review of its vitamins, minerals and supplements (VMS) business, Church & Dwight (Ewing, NJ) announced a definitive agreement to sell VitaFusion and L’il Critters to Piping Rock Health Products (Bohemia, NY). The agreement includes the brands, relevant trademarks and licenses, and the manufacturing and distribution facilities in Vancouver, WA and Ridgefield, WA. ...
![[Extra! Extra!] Tariffs and the Supplement Industry](https://vitaminretailer.com/wp-content/uploads/2025/06/Leadership-Forum-294x300-1750958084.jpg)
[Extra! Extra!] Tariffs and the Supplement Industry
The Trump Administration has long used tariffs as a trade cudgel, targeting trade allies like Canada and Mexico with tariffs to address perceived trade irritants. Multiple sources have told Vitamin Retailer that the Trump tariff situation is untenable, as it is causing significant industry disruption and uncertainty. Now, amid tariffs roiling the VMS industry, the ...
Wellful Inc. Acquires Ancient Nutrition Brand
On Jan. 7, Wellful Inc. (Charlotte, NC) announced its acquisition of Ancient Nutrition (Franklin, TN) from VMG Partners, Hillhouse Investment and other holders. Wellful combines advanced e-commerce technology with scientifically formulated solution to help consumers live happier and healthier lives across its vitamin, supplement and food products, the company said. “We are thrilled to bring ...
SPINS and GNC Partner to Explore Evolving Trends in VMS Industry
In an exclusive partnership SPINS, a leading provider of wellness analytics, and GNC, the global health and wellness brand, will work together to identify emerging and evolving trends in the vitamins, minerals and supplements (VMS) industry. Some of the many trends SPINS has observed include: Protein, meal replacements and performance nutrition, which is one of ...
Millennials Are Using Nutritional Supplements More Often Than They Did Before the Pandemic
The use of vitamins, minerals and dietary supplements (VMS) among Americans is on the rise. According to new research from Mintel (Chicago, IL), among the 78 percent of Americans who are vitamin* users, a third (34 percent) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47 percent) of Millennials. ...
PL Developments Enters Vitamin, Mineral, Supplement Market
PL Developments (PLD, New York), a manufacturer, packager and distributor of pharmaceutical and consumer health care products, is announcing its strategic entry into the vitamins, minerals and supplements (VMS) marketplace. PLD intends to serve the consumers of this market in three ways; through U.S. retailers under the retailers own brand, as a development and manufacturing ...
eCommerce Maintains Top Spot in Vitamin Category
Amazon, the online retail channel, is the top outlet for sales of vitamin, mineral and supplements (VMS), hitting $2 billion and surpassing Walmart’s vitamin sales of $1.7 billion in 2016, according to the 2016 TABS Analytics Vitamin and Minerals and Supplements Study. Vitamin specialty, which includes Vitamin Shoppe and GNC, ($1.5 billion); Costco ($1.3 billion); ...
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