The Vitamin Shoppe
The Vitamin Shoppe Opens New AI-Powered Innovation Store
On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...
Herbs, Etc. Unveils New Brand Identity
On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...
The Vitamin Shoppe Unveils 2025 Health & Wellness Trend Report
On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Health & Wellness Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. Now in its fourth year, the report combines proprietary sales and search insights from more than 600 retail locations, The Vitamin Shoppe website, industry-wide data ...
The Vitamin Shoppe Acquired by 2 Private Equity Firms
On April 16, private equity firms Kingswood Capital Management and Performance Investment Partners (PIP) entered a definitive agreement to acquire The Vitamin Shoppe (Secaucus, NJ) from Franchise Group Inc. (FRG). On Nov. 3, 2024, FRG filed for Chapter 11 bankruptcy and began a restructuring of its holding operations including the liquidation of American Freight. However, ...
The Vitamin Shoppe Unveils “Hometown Stores” Concept
The Vitamin Shoppe (Secaucus, NJ) is strengthening its brand partnerships while redefining the in-store shopping experience in select markets with the launch of its new “Hometown Stores” concept. These innovative retail collaborations pair a local Vitamin Shoppe with a top partner brand that has its company headquarters and deep roots in the same metro area, ...
The Vitamin Shoppe’s Parent Company Files for Bankruptcy, Business Remains Strong
On Nov. 3, Franchise Group Inc. (FRG, Delaware, OH), the holding company for retail brands American Freight, Buddy’s Home Furnishings, The Vitamin Shoppe and Pet Supplies Plus, filed for Chapter 11 bankruptcy. As per the bankruptcy filing, FRG is currently undergoing a restructuring plan, but will continue operating Buddy’s Home Furnishings, The Vitamin Shoppe and ...
iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe
Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide. iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said. “At The Vitamin Shoppe, we believe everyone ...
The Vitamin Shoppe Releases Top 5 Health and Wellness Trends Report
The Vitamin Shoppe (Secaucus, NJ) released its annual Health & Wellness Trend Report for 2024 to provide insights into the top consumer trends in the nutritional supplements industry. According to the company, the report leverages data from The Vitamin Shoppe’s 700 retail locations and website, as well as data from SPINS. Additionally, The Vitamin Shoppe ...
The Vitamin Shoppe Launches Holistic Telehealth Service
On May 8, The Vitamin Shoppe (Secaucus, NJ) launched Whole Health Rx, a telehealth service that offers a holistic approach to health solutions. It encompasses prescription medications, nutritional supplements for whole-body health and expert guidance on lifestyle practices to support lifelong wellness. Whole Health Rx initially launched with a focus on weight management, offering virtual ...
Uber Eats Partners With The Vitamin Shoppe
Uber Technologies (San Francisco, CA) announced a new nationwide partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the wellness retailer’s selection of products to Uber Eats. Approximately, 700 locations of The Vitamin Shoppe are now available on Uber Eats across the United States. The Vitamin Shoppe is a global speciality retailer and wellness lifestyle ...
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