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stevia


James May, “Father of Stevia,” Dies at 80

by Nicholas Saraceno | March 7, 2017

James A. May,  the founder and CEO of Gilbert, AZ-based Wisdom Natural Brands, died from heart complications at the age of 80. May, whose company makes SweetLeaf Stevia Sweetener, is known globally as the Father of Stevia. He has received numerous awards for his contributions to the natural and organic sweetener industry, including being the first to […]

Smoothie Sensations

by Lisa Schofield | November 11, 2015

Smoothies are skyrocketing for health-conscious Americans, notably Millennials, said Stacey Gillespie, director of product marketing, with New Hampshire-based MegaFood. Ron Seibold, co-founder of Pines International agrees, noting, “Smoothies have become very popular, but green smoothies made from traditional greens and other vegetables are short on chlorophyll and the other nutrient dense characteristics of cereal grasses […]

Sugar Alternatives: The Benefits of Stevia

Last year, in my article on sugar alternatives for Vitamin Retailer magazine, I included information on several natural sugar alternatives, including stevia. Since not much has changed since then with regard to any new natural sugar alternative entering the market, I decided to make stevia the focus of this year’s sugar alternatives article with an […]

Sugar Alternatives

It’s no secret that Americans consume too much sugar. In fact, by 2010 Americans consumed 66 pounds of refined sugar per person.Add to that the consumption of 64.5 pounds of corn-derived sweeteners and 1. 5 pounds of honey and edible syrups; the total annual sweetener consumption per person is 132 pounds (excluding artificial sweeteners and […]

Sugar Alternatives for Better Health

by Kate Quackenbush | January 1, 2011

The American Heart Association (AHA) is so concerned with the health problems related to the intake of excess sugar that in August 2009, it issued more specific recommendations: no more than half of the discretionary allowance of calories should come from added sugar. AHA said that most American women should consume no more than 100 […]

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