stevia
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
![[Extra! Extra!] The Sugar Link to Metabolic Function](https://vitaminretailer.com/wp-content/uploads/2024/10/BloodSugarMetabolicHealth-300x267-1729786023.jpg)
[Extra! Extra!] The Sugar Link to Metabolic Function
The addiction to sugar is widespread and more difficult to kick than harmful substances and drugs, according to sugar expert Nicole Avena, MD. Avena serves as associate professor of neuroscience, Mount Sinai School of Medicine and visiting professor of health psychology, Princeton University. She was the first to study sugar addiction and has published more ...
James May, “Father of Stevia,” Dies at 80
James A. May, the founder and CEO of Gilbert, AZ-based Wisdom Natural Brands, died from heart complications at the age of 80. May, whose company makes SweetLeaf Stevia Sweetener, is known globally as the Father of Stevia. He has received numerous awards for his contributions to the natural and organic sweetener industry, including being the first to ...
Smoothie Sensations
Smoothies are skyrocketing for health-conscious Americans, notably Millennials, said Stacey Gillespie, director of product marketing, with New Hampshire-based MegaFood. Ron Seibold, co-founder of Pines International agrees, noting, “Smoothies have become very popular, but green smoothies made from traditional greens and other vegetables are short on chlorophyll and the other nutrient dense characteristics of cereal grasses ...
Sugar Alternatives: The Benefits of Stevia
Last year, in my article on sugar alternatives for Vitamin Retailer magazine, I included information on several natural sugar alternatives, including stevia. Since not much has changed since then with regard to any new natural sugar alternative entering the market, I decided to make stevia the focus of this year’s sugar alternatives article with an ...
Sugar Alternatives
It’s no secret that Americans consume too much sugar. In fact, by 2010 Americans consumed 66 pounds of refined sugar per person.Add to that the consumption of 64.5 pounds of corn-derived sweeteners and 1. 5 pounds of honey and edible syrups; the total annual sweetener consumption per person is 132 pounds (excluding artificial sweeteners and ...
Sugar Alternatives for Better Health
The American Heart Association (AHA) is so concerned with the health problems related to the intake of excess sugar that in August 2009, it issued more specific recommendations: no more than half of the discretionary allowance of calories should come from added sugar. AHA said that most American women should consume no more than 100 ...
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