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The New You Miracle Band Launches Initiative to Support Independent Retailers

by Eric Munson | March 30, 2026

Florida-based The New You Miracle Band (TNYMB), a brand of New You Naturals LLC, announced a new initiative to recognize and support independent natural retailers. In what is believed to be a first-of-its-kind initiative, TNYMB launched a Retailer Appreciation Giveaway across three major industry events—the 2026 MAHO Expo, the 2026 SOHO Expo and the 2027 ...

SOHO Expo

by VRM Media | November 2, 2025

September 10-13, 2026 • SOHO Expo • Gaylord Palms Resort & Convention Center • Orlando, FL • www.senpa.org

SENPA, Inc.’s SOHO Expo Shifts the Paradigm

by Debra Short | June 3, 2024

For more than 53 years, the non-profit organization SENPA, Inc. has produced the independent natural products trade show, SOHO Expo, the first weekend in December in Orlando, FL. This popular networking event has had continuous industry support throughout the years and continues to be a go-to event for supply exhibitors who want to showcase new ...

SENPA, VRM Media Announce Partnership For SOHO 2024

by VRM Media | April 22, 2024

Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show. As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and ...

SENPA Announces New Dates for SOHO Expo

by Eric Munson | January 9, 2024

On Jan. 8, SENPA (New Port Richey, FL) announced its SOHO Expo will be held in September beginning with the 2024 show. SOHO Expo will continue to be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. Prior to the announcement, SOHO Expo was typically held around the first week of December. ...

SOHO Expo Lectures Cover a Range of Health Topics

by Eric Munson | December 5, 2023

During SENPA’s 2023 SOHO Expo, held Dec. 1-3, three major natural product branded product companies hosted sponsored lectures. Across three days, Enzymedica (Venice, FL), EuroPharma (Green Bay, WI) and Bluebonnet Nutrition (Sugar Land, TX) hosted one lecture each at the Gaylord Palms Resort and Convention Center in Orlando, FL. The lectures covered a wide range ...

SENPA Board Announces SOHO Expo 2020 Is On

by Nicholas Saraceno | September 25, 2020

SENPA, a non-profit trade organization and its Board of Directors, has announced that the 50th annual SOHO Expo will be held as planned on Dec. 10-13, 2020 at the Gaylord Palms Resort and Convention Center in Orlando, FL. Though SENPA and its Board originally established an Oct. 1 deadline to make this decision, after seeing ...

SENPA Board Announces Go-No-Go Date for SOHO Expo 2020

by Nicholas Saraceno | August 18, 2020

SENPA, a non-profit trade organization and its Board of Directors has set a “Go-No-Go” date of Oct. 1, 2020 for SOHO Expo currently scheduled Dec. 10-13, 2020 at the Gaylord Palms Resort and Convention Center in Orlando, FL. The Board established the Oct. 1 deadline due to the fluid environment surrounding COVID-19. SENPA is following ...

SOHO Healthfest Has Been Canceled

by Nicholas Saraceno | July 21, 2020

SOHO Healthfest, produced by SENPA and scheduled for August 14-16 at the Omni Mandalay Hotel & Resort in Dallas, TX, will not take place as planned, due to events outside of SENPA’s control, the organizer announced in a press release. These include national and state mandates to the COVID-19 pandemic, company travel restrictions and unforeseen ...

SENPA Reschedules SOHO Healthfest, Cancels Road Shows

by Nicholas Saraceno | April 27, 2020

SENPA announced a new date for SOHO Healthfest, originally scheduled for May 29-31. SOHO Healthfest will now take place Aug. 14-16, 2020 at the Omni Mandalay at Las Colinas in Dallas, TX. SOHO Healthfest is one of the annual natural products industry trade shows produced by SENPA, a non-profit, membership-based trade association. The exhibition is ...

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