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The Vitamin Shoppe Unveils 2025 Health & Wellness Trend Report

by Eric Munson | June 9, 2025

On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Health & Wellness Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. Now in its fourth year, the report combines proprietary sales and search insights from more than 600 retail locations, The Vitamin Shoppe website, industry-wide data ...

The Vitamin Shoppe Launches “Snax for Vax” Campaign

by Angela Sabarese | October 17, 2022

On Oct. 12, The Vitamin Shoppe announced that it is offering a free protein bar or healthy snack to anyone with a documented flu vaccine shot, in a national “Snax for Vax” campaign to support healthy communities during flu season. On the upcoming weekend of October 22-23, anyone with proof of a recent flu vaccine ...

NPA Applauds New Jersey Proposal to Recognize July 9 as Creatine Day

by Angela Sabarese | July 22, 2022

The Natural Products Association (NPA) has applauded New Jersey State Senator Bob Singer (30-Lakewood) for introducing a Senate Joint Resolution recognizing July 9 as Creatine Day in New Jersey. “Creatine is one of the most popular nutritional supplements because of its long history of strength and muscle health,” said Daniel Fabricant, Ph.D., president and CEO ...

Ladder, Sports Nutrition Company Created by LeBron James and Arnold Schwarzenegger, Partners With The Vitamin Shoppe

by Angela Sabarese | July 12, 2022

Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, has announced that its products are available for the first time in retail stores, via an exclusive partnership with The Vitamin Shoppe. Ladder products are now on shelves at over 690 locations of The Vitamin Shoppe and on www.vitaminshoppe.com, as well as the ...

The Vitamin Shoppe to Expand with Franchise Stores

by Angela Sabarese | June 1, 2021

The Vitamin Shoppe has announced the launch of a franchising model for independent operators to open The Vitamin Shoppe stores in their own communities around the United States. This is the first time in its 44-year history that The Vitamin Shoppe will partner with business owners to operate franchise stores. The Vitamin Shoppe’s franchise model rewards ...

The Vitamin Shoppe Launches CBD HQ

by Nicholas Saraceno | August 18, 2020

The Vitamin Shoppe, a New Jersey-based specialty retailer of nutritional products, announced the launch of its new CBD HQ in-store and online concept, a destination for CBD hemp extract wellness solutions. CBD HQ offers more than 20 brands that meet The Vitamin Shoppe’s quality standards, including top-selling brands such as Garden of Life, Charlotte’s Web, Irwin Naturals, ...

The Vitamin Shoppe Launches Personalized Vitamin and Supplement Subscription Service

by Nicholas Saraceno | September 10, 2019

The Vitamin Shoppe announced the launch of Only Me, a personalized online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month. The new subscription service from The Vitamin Shoppe provides customers with a wellness regimen tailored to their individual health and lifestyle needs, while offering products from The Vitamin ...

The Vitamin Shoppe to be Acquired by Liberty Tax

by Nicholas Saraceno | August 12, 2019

Liberty Tax, Inc. (Virginia) the parent company of Liberty Tax Service and Buddy’s Home Furnishings, and New Jersey-based Vitamin Shoppe, Inc., announced that they have entered into a definitive agreement under which Liberty Tax will acquire The Vitamin Shoppe in an all cash transaction valued at approximately $208 million. The Vitamin Shoppe shareholders will receive ...

Vitamin Shoppe Holds Vitamin Angels Fundraising Events

by Nicholas Saraceno | June 25, 2019

The Vitamin Shoppe (New Jersey), a retailer of nutritional products, raised over $700K in 30 days through a robust event, in-store and digital campaign throughout the month of May to benefit Vitamin Angels (California), a global public health organization fighting to end malnutrition worldwide. Through this campaign, The Vitamin Shoppe reached more than 2.8 million ...

Vitamin Shoppe to Sell Edible CBD Supplements

by Nicholas Saraceno | April 22, 2019

The Vitamin Shoppe (New Jersey) started stocking its shelves with oral CBD soft gels and will start selling CBD drops by the end of the month, according to a report by CNBC. It’s one of the first major national retailers to sell CBD supplements. Vitamin Shoppe will stock Irwin Naturals full spectrum hemp extract soft gels, which ...

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