Robert Craven
MegaFood to Launch Zero-Out-of-Stock Beta Program to Natural Retailers
New Hampshire-based MegaFood, a dietary supplement brand, announced the introduction of an exclusive Zero Out-of-Stock program for natural retailers. Launching as a 90-day beta test with a planned rollout this fall, the program aims to help natural retailers better serve their customers in the event MegaFood products are out-of-stock. In an omnichannel world where consumers […]
MegaFood Bares It All With Gummy Vitamin Initiative
Manufacturer MegaFood announced it will create a new line of gummy style supplements—while the world watches every step of the process. This MegaFood “Gummy Bare All” initiative will chronicle the complete development process from concept to finish, including successes, challenges and even failures. Additionally, customers will have the opportunity to not only follow in real-time […]
Pharmavite Acquires FoodState Inc.
Pharmavite LLC has acquired FoodState Inc. The two recognized leaders and innovators in the vitamin, mineral and supplement industry are expected to complement one another through Pharmavite’s over 40 years of experience in manufacturing, research and product development, while FoodState will open doors for Pharmavite into natural and practitioner channels. Foodstate will operate as a wholly owned subsidiary […]
MegaFood: “The Transparency Project” Launches Next Week
With 24/7 live high definition (HD) video in their facilities and posted on their website, MegaFood makes no bones about the importance of transparency. Long-time industry executive and MegaFood CEO Robert Craven had a goal in mind for years—to remain lucid. Speaking with Vitamin Retailer before the launch of his online show, “MegaFood: The Transparency Project,” […]
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