protein intake
Women Now Outnumber Men Globally in Seeking Higher Protein Intake
According to a new report from Euromonitor International, women now account for 51 percent of global consumers seeking to boost their protein intake. Protein continues to expand beyond traditional sports and fitness nutrition, and experts attribute the shift to “a growing awareness of protein’s role in well-being and immunity.” Women are among several consumer groups ...
New Protein Guidelines for Athletes Introduced
A review led by a sports scientist at the University of Stirling has introduced new international guidelines for protein intake in track and field athletes, which will also suit customers who are endurance athletes (runners, bikers, etc.). The findings of the research have informed the development of part of the updated International Association of Athletics ...
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