Philosophy
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
Dr. Bronner’s Updates Product Labels for Magic Soap
On March 11, Dr. Bronner’s (Vista, CA) updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap. The updated labels improve legibility, provide product usage guidelines, descriptive icons and new text about the company’s commitments. Founder Emanuel Bronner first referred to his soaps as “Magic Soaps” following an article ...
Competing With Online Sales at Your Brick-and-Mortar Store
This past year has certainly been challenging for brick-and-mortar locations, to say the least. However, as things open up here and there around the country, customers are still looking to retailers that they know and trust. Online retail—unless it is part of your own store’s strategy—can be difficult to compete against, unless you’ve already established ...
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