Obstacles
Michael McGuffin, President, American Herbal Products Association
Michael McGuffin has served as president of the American Herbal Products Association (AHPA) since 1999, leading the association in its mission to promote the responsible and sustainable commerce of herbal products to ensure that consumers have informed access to a wide variety of safe herbal goods. McGuffin also serves on the boards of directors of ...
Building Healthy Bones: What’s New?
The state of the bone health market now. Imagine if, rather than asking about one’s profession or hobbies when meeting, questions went more like this: “How’s your bone health?” In America, the answer might not be positive. Osteoporosis is estimated to affect approximately 10 million Americans. Another 44 million individuals have reduced bone density, which ...
Overcoming Obstacles in a Time of Change
Normally, when we talk about “overcoming obstacles” we think about educating customers about the benefits of certain nutrients, while reassuring them that, although the supplements in our stores might cost more initially, the results are well worth the difference. Or, overcoming obstacles might just have to do with generating more store traffic in an already ...
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