Nootropics
![[Extra! Extra!] Innovations for Active Nutrition Supplements](https://vitaminretailer.com/wp-content/uploads/2026/02/ActiveNutrition-295x300-1771620897.jpg)
[Extra! Extra!] Innovations for Active Nutrition Supplements
Carl Germano, CNS, CDN, vice president of Verdant Nature and consultant for Bluebonnet Nutrition (Sugar Land, TX) said recent ingredient innovation in sports and active nutrition supplements is based around more efficient delivery of familiar actives, multi-benefit blends and new bioactives targeting cognition, recovery and metabolic health. These innovations include: Novel Protein Systems Whey–plant hybrids, ...
Vitaquest Releases Top 2026 Dietary Supplement Trends Report
Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...
Think It Over
The brain support category’s spinoff, nootropics, is getting hot, and all adults can benefit. If you’re relatively healthy all the way up top, you think approximately 50,000 thoughts per day (according to the San Diego Brain Injury Foundation)—despite that it may feel like a lot more than that. Viewed another way, each second, the human ...
Minding the Store—The Brain-Health Category Reigns Supreme
Panelists: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com Sébastien Bornet, Vice President Global Sales & Marketing, Horphag Research, Geneva, Switzerland, www.pycnogenol.com Gene Bruno, MS, MHS, RH(AHG), Vice President of Scientific & Regulatory Affairs, NutraScience Labs, Farmingdale, NY, www.nutrasciencelabs.com Katie Emerson, MS, RD, LDN, Manager of Scientific Affairs, Nutrition21, Saddle Brook, NJ, www.nutrition21.com ...
Rowdy Mermaid Launches New Products, Expands Distribution & Partners With Rising NBA Star
Rowdy Mermaid has recently launched several new functional beverage products, the company stated. These include Adaptonic Clarity, four flavors of sparkling tonic beverages with Lion’s Mane mushroom for clarity and Hibiscus Pulse, a kombucha with cassia and chipotle to support circulation. Rowdy Mermaid also announced new retail partnerships and expanded distribution. In addition, the brand is ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!