Advertise
Essential Formulas
Bluebonnet

Click Here for the Latest Episode of the Vitamin Professor Podcast Hosted by Gene Bruno

Natural Products Association (NPA)


NPA Update: Why Showing Up to Capitol Hill on NPA Fly-In Day Matters

by Kyle Turk | March 23, 2026

Every industry talks about advocacy. Far fewer industries show up in person to do it. That is what makes the Natural Products Association’s (NPA) annual Fly-In Day such a powerful and increasingly important tradition for companies across the dietary supplement and natural products sector. Each year, manufacturers, retailers, ingredient suppliers and service providers from across ...

Age Restriction Bills Introduced in Alaska and Hawaii

by Eric Munson | February 10, 2026

In January 2026, Alaska and Hawaii became the latest states to introduce age restriction bills on weight-loss and muscle-building dietary supplements. The bills would restrict the sale of these products to those under 18 years of age. Other states that have introduced and/or passed similar bills consist of Massachusetts, New York, New Jersey, Texas, New ...

U.S. Representative Introduces Dietary Supplement Regulatory Uniformity Act

by Eric Munson | February 10, 2026

On Feb. 4, U.S. Representative Nick Langworthy (R-NY) introduced the Dietary Supplement Regulatory Uniformity Act, legislation aimed at protecting consumer health while restoring common sense to dietary supplement regulation by reaffirming a single, science-based national standard overseen by the U.S. Food and Drug Administration (FDA). According to Langworthy, dietary supplements including vitamins, protein powders, creatine ...

Dick Durbin Reintroduces Dietary Supplement Listing Act

by Eric Munson | January 19, 2026

On Jan. 15, U.S. Senator Dick Durbin (D-IL) reintroduced the Dietary Supplement Listing Act, which would require dietary supplement manufacturers to register their products with the U.S. Food and Drug Administration (FDA). According to Durbin, the law would require companies to provide FDA with critical information about their products including product names, a list of ...

NPA Kicks Off 90th Anniversary

by Eric Munson | January 12, 2026

The Natural Products Association (NPA) has announced the launch of its 90th anniversary celebration, commemorating nine decades of leadership, advocacy and service to consumers and industry stakeholders. Founded in 1936, NPA has played a defining role in shaping the modern natural products marketplace, championing consumer access and serving as a trusted voice in Washington, D.C., ...

HHS and USDA Release New Dietary Guidelines for Americans, Industry Responds

by Eric Munson | January 12, 2026

On Jan. 7, the U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) released the Dietary Guidelines for Americans 2025-2030. The updated guidelines are intended to deliver a clear message to the American people: eat real food. According to HHS and USDA, the guidelines reestablish food—not pharmaceuticals—as the foundation of ...

FDA Issues Letter on DSHEA Disclaimer Amendment, Industry Responds

by Eric Munson | December 15, 2025

On Dec. 11, the U.S. Food and Drug Administration (FDA) published a letter to the dietary supplement industry regarding the agency’s labeling regulations that govern the placement of the disclaimer on dietary supplements labels under the Federal Food, Drug, and Cosmetic Act (FD&C) and Dietary Supplement Health and Education Act of 1994 (DSHEA). The agency ...

Trade Associations Respond to Study on Melatonin and Heart Failure

by Eric Munson | November 10, 2025

In a new preliminary study, the American Heart Association (AHA) claims long-term use of melatonin supplements was associated with a higher risk of heart failure. According to the AHA, melatonin is a hormone naturally produced in the body by the pineal gland and helps regulate the body’s sleep-wake cycle. Melatonin supplements are often used as ...

Industry Responds to Consumer Reports’ Protein Powder Testing Article

by Eric Munson | October 20, 2025

On Oct. 14, Consumer Reports (CR) published an article stating that testing of 23 protein powders and ready-to-drink shakes revealed high levels of toxic heavy metals and that two-thirds of the products contained more lead in a single serving than what its experts say is safe to consume in a day—some by more than 10 ...

FDA Declares NMN Lawful in Dietary Supplements, Industry Reacts

by Eric Munson | October 6, 2025

The U.S. Food and Drug Administration (FDA) has reversed course and confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. Responding to citizen petitions filed by the Natural Products Association (NPA), Council for Responsible Nutrition (CRN), and the Alliance for Natural Health (ANH), the FDA revised its interpretation of a ...

Don't Miss Out!

Sign up for Vitamin Retailer Digital Newsletter
Digital Newsletter
Subscribe to Vitamin Retailer Magazine
Vitamin Retailer Magazine

Industry Professionals
Stay Informed!

Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.

Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.

Featured Listing:


CapsCanada

Subscribe To Our Newsletter

Stay Informed! Breaking news, industry trends featured topics, and more.

Subscribe to our newsletter today!