Natural Products Association (NPA)
NPA Update: Why Showing Up to Capitol Hill on NPA Fly-In Day Matters
Every industry talks about advocacy. Far fewer industries show up in person to do it. That is what makes the Natural Products Association’s (NPA) annual Fly-In Day such a powerful and increasingly important tradition for companies across the dietary supplement and natural products sector. Each year, manufacturers, retailers, ingredient suppliers and service providers from across ...
Age Restriction Bills Introduced in Alaska and Hawaii
In January 2026, Alaska and Hawaii became the latest states to introduce age restriction bills on weight-loss and muscle-building dietary supplements. The bills would restrict the sale of these products to those under 18 years of age. Other states that have introduced and/or passed similar bills consist of Massachusetts, New York, New Jersey, Texas, New ...
U.S. Representative Introduces Dietary Supplement Regulatory Uniformity Act
On Feb. 4, U.S. Representative Nick Langworthy (R-NY) introduced the Dietary Supplement Regulatory Uniformity Act, legislation aimed at protecting consumer health while restoring common sense to dietary supplement regulation by reaffirming a single, science-based national standard overseen by the U.S. Food and Drug Administration (FDA). According to Langworthy, dietary supplements including vitamins, protein powders, creatine ...
Dick Durbin Reintroduces Dietary Supplement Listing Act
On Jan. 15, U.S. Senator Dick Durbin (D-IL) reintroduced the Dietary Supplement Listing Act, which would require dietary supplement manufacturers to register their products with the U.S. Food and Drug Administration (FDA). According to Durbin, the law would require companies to provide FDA with critical information about their products including product names, a list of ...
NPA Kicks Off 90th Anniversary
The Natural Products Association (NPA) has announced the launch of its 90th anniversary celebration, commemorating nine decades of leadership, advocacy and service to consumers and industry stakeholders. Founded in 1936, NPA has played a defining role in shaping the modern natural products marketplace, championing consumer access and serving as a trusted voice in Washington, D.C., ...
HHS and USDA Release New Dietary Guidelines for Americans, Industry Responds
On Jan. 7, the U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) released the Dietary Guidelines for Americans 2025-2030. The updated guidelines are intended to deliver a clear message to the American people: eat real food. According to HHS and USDA, the guidelines reestablish food—not pharmaceuticals—as the foundation of ...
FDA Issues Letter on DSHEA Disclaimer Amendment, Industry Responds
On Dec. 11, the U.S. Food and Drug Administration (FDA) published a letter to the dietary supplement industry regarding the agency’s labeling regulations that govern the placement of the disclaimer on dietary supplements labels under the Federal Food, Drug, and Cosmetic Act (FD&C) and Dietary Supplement Health and Education Act of 1994 (DSHEA). The agency ...
Trade Associations Respond to Study on Melatonin and Heart Failure
In a new preliminary study, the American Heart Association (AHA) claims long-term use of melatonin supplements was associated with a higher risk of heart failure. According to the AHA, melatonin is a hormone naturally produced in the body by the pineal gland and helps regulate the body’s sleep-wake cycle. Melatonin supplements are often used as ...
Industry Responds to Consumer Reports’ Protein Powder Testing Article
On Oct. 14, Consumer Reports (CR) published an article stating that testing of 23 protein powders and ready-to-drink shakes revealed high levels of toxic heavy metals and that two-thirds of the products contained more lead in a single serving than what its experts say is safe to consume in a day—some by more than 10 ...
FDA Declares NMN Lawful in Dietary Supplements, Industry Reacts
The U.S. Food and Drug Administration (FDA) has reversed course and confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. Responding to citizen petitions filed by the Natural Products Association (NPA), Council for Responsible Nutrition (CRN), and the Alliance for Natural Health (ANH), the FDA revised its interpretation of a ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!


