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Natural Products Association (NPA)


NPA Kicks Off 90th Anniversary

by Eric Munson | January 12, 2026

The Natural Products Association (NPA) has announced the launch of its 90th anniversary celebration, commemorating nine decades of leadership, advocacy and service to consumers and industry stakeholders. Founded in 1936, NPA has played a defining role in shaping the modern natural products marketplace, championing consumer access and serving as a trusted voice in Washington, D.C., ...

HHS and USDA Release New Dietary Guidelines for Americans, Industry Responds

by Eric Munson | January 12, 2026

On Jan. 7, the U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) released the Dietary Guidelines for Americans 2025-2030. The updated guidelines are intended to deliver a clear message to the American people: eat real food. According to HHS and USDA, the guidelines reestablish food—not pharmaceuticals—as the foundation of ...

FDA Issues Letter on DSHEA Disclaimer Amendment, Industry Responds

by Eric Munson | December 15, 2025

On Dec. 11, the U.S. Food and Drug Administration (FDA) published a letter to the dietary supplement industry regarding the agency’s labeling regulations that govern the placement of the disclaimer on dietary supplements labels under the Federal Food, Drug, and Cosmetic Act (FD&C) and Dietary Supplement Health and Education Act of 1994 (DSHEA). The agency ...

Trade Associations Respond to Study on Melatonin and Heart Failure

by Eric Munson | November 10, 2025

In a new preliminary study, the American Heart Association (AHA) claims long-term use of melatonin supplements was associated with a higher risk of heart failure. According to the AHA, melatonin is a hormone naturally produced in the body by the pineal gland and helps regulate the body’s sleep-wake cycle. Melatonin supplements are often used as ...

Industry Responds to Consumer Reports’ Protein Powder Testing Article

by Eric Munson | October 20, 2025

On Oct. 14, Consumer Reports (CR) published an article stating that testing of 23 protein powders and ready-to-drink shakes revealed high levels of toxic heavy metals and that two-thirds of the products contained more lead in a single serving than what its experts say is safe to consume in a day—some by more than 10 ...

FDA Declares NMN Lawful in Dietary Supplements, Industry Reacts

by Eric Munson | October 6, 2025

The U.S. Food and Drug Administration (FDA) has reversed course and confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. Responding to citizen petitions filed by the Natural Products Association (NPA), Council for Responsible Nutrition (CRN), and the Alliance for Natural Health (ANH), the FDA revised its interpretation of a ...

Trade Associations Send Joint Letter Regarding FSA/HSA Proposals

by Eric Munson | September 4, 2025

The American Herbal Products Association (AHPA), the Council for Responsible Nutrition (CRN), the Consumer Healthcare Products Association (CHPA) and the United Natural Products Alliance (UNPA) sent a joint letter to the Internal Revenue Service (IRS) to obtain coverage for dietary supplements under Flexible Spending Accounts (FSAs) and Healthcare Savings Accounts (HSAs). There is also a ...

NPA Urges IRS to Include Supplements as Qualified Medical Expenses

by Eric Munson | September 2, 2025

The Natural Products Association (NPA) urged the Internal Revenue Service (IRS) to modernize IRS Publication 502 to expand “qualified medical expenses” to include nutritional and dietary supplements that carry U.S. Food and Drug Administration (FDA)-authorized health claims or structure-function claims. This update would allow consumers to use their Health Savings Accounts (HSAs), Flexible Spending Accounts ...

FDA Issues Warning Letters on Products Containing 7-OH

by Eric Munson | July 21, 2025

On July 15, the U.S. Food and Drug Administration (FDA) announced it sent seven warning letters to companies for “illegally marketing” products containing 7-hydroxymitragynine (7-OH). According to FDA, there is growing concern around “novel potent opioid products” that are being marketed and sold online and in smoke shops, gas stations and corner stores. 7-OH is ...

NPA Analysis Shows Cost Savings From Annex II Tariff Exemptions

by Eric Munson | July 14, 2025

On July 2, the Natural Products Association (NPA) released a comprehensive economic analysis demonstrating that the Annex II tariff exemptions granted under the 2025 reciprocal tariff system generate between $218-$247 million in direct cost savings for the dietary supplement industry over a span of 69 days. The study highlights the critical role these exemptions play ...

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