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[Extra! Extra!] Researchers Find Link Between NAD+ and Impaired Women’s Fertility

by Lisa Schofield | March 1, 2024

A woman’s fertility normally decreases by her late 30s with reproductive function eventually ceasing at menopause. Science has shown that a biochemical called nicotinamide adenine dinucleotide (NAD+), present in all cells in the body, plays a critical role in fertility decline. Researchers have revealed how this happens and have identified potential new approaches to enhance […]

NPA Issues Statement in Response to FDA’s Refusal to Hold Public Hearing Regarding NMN

by Angela Sabarese | July 24, 2023

On July 20, the U.S. Food and Drug Administration (FDA) rejected a request by Rep. Jeff Duncan (R-SC), a member of the House Energy and Commerce Committee, to hold a public hearing on the agency’s position on nicotinamide mononucleotide (NMN). FDA stated that a public comment period would be sufficient. In response, the Natural Products […]

NAD Recommends Clearer Disclosure of Affiliate Advertising Relationships

by Angela Sabarese | May 30, 2023

The National Advertising Division (NAD) of BBB National Programs recently recommended disclosure of the affiliate relationships between Renue by Science, LLC (Jacksonville, FL) and third-party websites promoting sales of its dietary supplements be modified. NAD also recommended that Renue by Science modify or discontinue certain YouTube videos that it considered “challenged,” to disclose the advertiser’s […]

Bragg Survey Reveals Consumer Perception About Health Claims of ACV Gummies

by Angela Sabarese | May 23, 2022

Bragg Live Food Products, Inc., (Santa Barbara, CA) has announced findings from a national consumer survey conducted by market research firm Ipsos regarding the perception of health benefits of apple cider vinegar (ACV) in liquid and supplement forms. Half of respondents (50 percent) say they currently use, or have previously used ACV for health and […]

Study Shows 1 Year of NMN Supplementation Slows Down Aging in Mice

by Angela Sabarese | January 25, 2021

Historically unprecedented worldwide trends in population aging are predicted to become an incessant burden on governmental health care finances. To make the process of aging healthier and prevent expensive age-associated health problems, efforts to develop effective, affordable, anti-aging interventions have recently been intensified, leading to some promising compounds. Nicotinamide mononucleotide (NMN), a key NAD+ intermediate, […]

Infinity Superfoods Voluntarily Discontinues Social Media and Blog Post for Infinity-C

by Nicholas Saraceno | September 1, 2020

Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, California-based Infinity Superfoods discontinued a social media post and related blog posts for its Infinity-C dietary supplement. Through its routine monitoring program, NAD challenged Infinity Superfoods’ social media post for Infinity-C including an image with the text: • “The Link Between Vitamin C and the Coronavirus” and associated […]

NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins

by Nicholas Saraceno | August 25, 2020

A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. (Ewing, NJ) discontinue the claim “Clinically Proven Absorption” for its Vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC (West Hills, CA) before the […]

CRN/NAD Program to Conclude in July

by Nicholas Saraceno | May 19, 2020

The Council for Responsible Nutrition Foundation (CRNF) and the BBB (Better Business Bureau) National Programs’ National Advertising Division (NAD) announced that the CRN/NAD program will conclude on July 1, 2020. Launched in 2006, the CRN/NAD program has served as a key self-regulatory initiative to monitor and promote truthful and accurate advertising for the dietary supplement […]

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