military
GNC Partners with Military-Developed Performance Beverage, Echelon
GNC has announced that it has partnered with Echelon, a new military-developed performance beverage from the team behind _USA (Bravo Sierra), for an exclusive nationwide launch. Echelon is now available online at GNC.com and at all GNC stores nationwide. Co-founded by Justin Guilbert, co-founder of coconut water company Harmless Harvest, and Benjamin Bernet, former L’Oréal executive, Echelon was developed ...
Grassroots Network Defeats Attempts to Limit Access to Supplements Among Military Personnel
As part of a major victory for consumers, the Natural Products Association (NPA) prevented the introduction of an amendment to the 2017 National Defense Authorization Act (NDAA) that would limit access to safe and legal dietary supplements for the men and women of our armed services. “The Natural Products Association refuses to allow Congress to ...
Senator Blumenthal Withdraws Amendment to Limit Military Access to Supplements
Senator Richard Blumenthal (D-CT) withdrew his amendment to the FY 2017 National Defense Authorization Act (NDAA) that would require supplements sold on military bases to be verified by a third-party amid strong opposition by the supplement industry. Enacted on an annual basis by Congress, NDAA legislation establishes budget and policy parameters for the Department of ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!


