marketing
SENPA, VRM Media Announce Partnership For SOHO 2024
Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show. As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and ...
Real World AI for the Natural Industry
Natural products retailers have long been the cornerstone for those seeking healthful, organic options, building deep, authentic relationships with their customers. This tradition might seem diametrically opposed to the wave of modern, AI-driven tech. Yet, in today’s fiercely competitive market, differentiation lies in adopting such innovations. Artificial intelligence need not be the exclusive domain of ...
ABC Names Peggy Brevoort and Morris Shriftman Trustees Emeriti
On Feb. 20, the American Botanical Council (ABC, Austin, TX) named Peggy Brevoort and Morris “Mo” Shriftman as trustees emeriti for their many years of service to the organization. Both joined the Board of Trustees in 2003 with Brevoort serving as president from 2003-2008. In 1971, Brevoort and her husband Bill created East Earth Herb, ...
DivaCup Introduces New Integrated Marketing Campaign
Canada-based Diva International Inc. (Diva) launched a new North American campaign, dubbed Inner Revolution. To create more positive conversations around periods and to raise awareness about alternative menstrual products, Diva teamed up with TAXI Vancouver for a brand overhaul that would cut through period standards and clichés and encourage people to “join the Inner Revolution.” The ...
NOW Foods Launches Online Training Program for Retailers
NOW Foods (Bloomingdale, IL) has launched a new online training program designed exclusively for retailers, reported the company. Concurrently, the company is introducing an array of free tools designed to help health food stores become more successful with the NOW Product-ology retailer training program, developed to lead the way to wellness and prevention through nutritional ingredient education. Each ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!