magnesium
NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims
In a challenge brought by Pharmavite, BBB National Programs’ National Advertising Division (NAD) recommended that Nature’s Truth modify or discontinue its advertising on certain claims regarding its magnesium products. At issue for NAD were “express and implied claims” that Nature’s Truth Magnesium Glycinate Gummies provide 200 mg of magnesium per serving. Nature’s Truth sells magnesium ...
The Various Forms of Magnesium: Good, Better, Best
In May of 2013, I wrote an article for Vitamin Retailer titled, “Magnesium: A Mineral With Multiple Applications.” At that time, magnesium was already a trending nutraceutical in the dietary supplement industry—but that was only the beginning. In 2024 the magnesium market size was valued at $29.3 billion with estimations to reach $40.8 billion by ...
GNC Leads Study on Diet Trends Among GLP-1 Users
GNC (Pittsburgh, PA) revealed new research on the first real-world nutritional analysis of GLP-1 users. The study highlights critical evidence of everyday eating habits among GLP-1 users and the unintended nutritional deficiencies from decreasing food intake and changing dietary habits. “We set out last year to develop a product tailored to the unique needs of GLP-1 users. ...
Country Life Vitamins Unveils Picks for “Must Have” Supplements in 2025
According to a study from Popular Science, 13 percent of U.S. adults said they felt tired or exhausted. This national fatigue might be linked to not getting enough vitamin D, vitamin B12 or omega-3 fatty acids. However, consumers are often confused by dietary supplement choices and uncertain about what is and isn’t necessary for optimal ...
Piping Rock Health Products Acquires Former Clorox Supplement Brands
Piping Rock Health Products (Bohemia, NY), a family-owned vitamin and nutritional supplement company, announced the acquisition of four iconic natural health and wellness brands, Natural Vitality, NeoCell, Rainbow Light and Renew Life. These brands were previously owned by The Clorox Company (Oakland, CA) until they were sold to Piping Rock in 2024. Piping Rock is ...
CRN Releases Select Findings From 2024 Consumer Survey
The Council for Responsible Nutrition (CRN) released select findings from its 2024 Consumer Survey conducted by Ipsos. This year’s survey reported 75 percent of Americans continue to use dietary supplements, demonstrating the ongoing role supplements play in health and wellness, according to the association. However, the survey also highlighted subtle shifts in product choices. According ...
LaneInnovative Celebrates 30 Years in Business
In September 1994, around the kitchen table, Florida-based LaneInnovative (formerly LaneLabs USA) was born. It was the brainchild of Andrew Lane and his father Dr. William Lane. They partnered with the best researchers and manufacturers from around the globe and began developing innovative products to address the basic needs of the body. This year, the ...
![[Extra! Extra!] Talking Heart Health With Carl Germano CNS, CDN](https://vitaminretailer.com/wp-content/uploads/2024/01/Heart-Health-300x200.jpg)
[Extra! Extra!] Talking Heart Health With Carl Germano CNS, CDN
Carl Germano CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, NY Bd. Certified Clinical Nutritionist, Sugar Land, TX (bluebonnetnutrition.com) Cardiovascular disease (CVD) is the leading cause of death in the United States, accounting for 928,741 premature deaths in the year 2020. In men and women aged 60 to 79, over 75 percent ...
Getting to the Heart of It: Experts Weigh In
The panel: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Ed Dosz, Senior Scientist and Regulatory Specialist, NOW, Bloomingdale, IL, www.nowfoods.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Jay Levy, Director of Sales, Wakunaga of America, Mission Viejo, CA, https://kyolic.com Dan Lifton, CEO, ...
Better Brains, Better Lives
We all know that the brain is the seat of our consciousness—it contains our thoughts, memories, emotions, problem solving skills, and artistry. In DaVinci’s brain, there lived the Mona Lisa, and in Harper Lee’s brain it turns out that To Kill a Mockingbird was stored. You could not love your children, watch a movie, tie ...
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